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Do Ethnic Cues Improve Advertising Effectiveness for Ethnic Consumers?
16 references·4 citing·47 second hop
Do Ethnic Cues Improve Advertising Effectiveness for Ethnic Consumers? (2015)Do Ethnic Cues Improve Advertising Effect…Imagery and Verbal Processes (2013)Imagery and Verbal ProcessesThe importance of packaging attributes: a conjoint analysis approach (2007)The importance of packaging a…The influence of the country‐of‐origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan (2006)The influence of the country‐…The psychology of globalization. (2002)The psychology of globalizati…Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts. (2001)Consumption symbols as carrie…The Limited Capacity Model of Mediated Message Processing (2000)The Limited Capacity Model of…How Consumers Assess the Value of Advertising (1995)How Consumers Assess the Valu…The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency? (1992)The Role of Expectancy and Re…Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads (1991)Enhancing and Measuring Consu…Information Processing from Advertisements: Toward an Integrative Framework (1989)Information Processing from A…The Role of Imagery in Information Processing: Review and Extensions (1987)The Role of Imagery in Inform…The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective (1983)The Role of Products as Socia…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Congruence Relationships between Self Images and Product Brands (1969)Congruence Relationships betw…Impact of advertising puffery on purchase intention and brand loyalty of young adults (2024)Impact of advertising puffery…Ethnicity in advertising and millennials: the role of social identity and social distinctiveness (2023)Ethnicity in advertising and …Purchasing behaviour of ethnicities: Are they different? 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this work references cited by second hop

References

  • 1986The Elaboration Likelihood Model of Persuasion8,811 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 2013Imagery and Verbal Processes4,142 cited
  • 1986The Elaboration Likelihood Model of Persuasion3,202 cited
  • 2000The Limited Capacity Model of Mediated Message Processing2,150 cited
  • 2002The psychology of globalization.1,444 cited
  • 1983The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective1,412 cited
  • 1987The Role of Imagery in Information Processing: Review and Extensions1,279 cited
  • 1989Information Processing from Advertisements: Toward an Integrative Framework1,003 cited
  • 1991Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads988 cited
  • 2001Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.921 cited
  • 1995How Consumers Assess the Value of Advertising774 cited
  • 1992The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency?723 cited
  • 2007The importance of packaging attributes: a conjoint analysis approach717 cited
  • 1969

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Congruence Relationships between Self Images and Product Brands
591 cited
  • 2006The influence of the country‐of‐origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan451 cited
  • Cited by

    • 2018Ethnic Media Advertising Effectiveness, Influences and Implications21 cited
    • 2023Ethnicity in advertising and millennials: the role of social identity and social distinctiveness18 cited
    • 2018Purchasing behaviour of ethnicities: Are they different?18 cited
    • 2024Impact of advertising puffery on purchase intention and brand loyalty of young adults10 cited