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The Effect of Product Sampling and Couponing on Purchase Behaviour: Some Empirical Evidence

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References

1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
1987Advertising and Promotion Management868 cited
1981Behavioral Learning Theory: Its Relevance to Marketing and Promotions393 cited
1987The Effects of a Direct Mail Coupon on Brand Choice Behavior265 cited
1962National Bureau of Economic Research 1961220 cited
1988The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers' Belief Strength, Belief Confidence, and Attitudes217 cited
1982Factors Affecting Coupon Redemption Rates125 cited
1990Introduction to Advertising and Promotion Management58 cited
1992The Effect of Product Sampling on Product Trial, Purchase and Conversion34 cited
1987Sales promotion essentials33 cited

Cited by

2009Influences on free samples usage within the luxury cosmetic market17 cited
2013Impact of Gender, Age and Income on Consumers' Purchasing Responsiveness to Free-Product Samples13 cited

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