SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The "What" and "How" of Marketing Performance Management
16 references·2 citing·41 second hop
The "What" and "How" of Marketing Performance Management (2013)The "What" and "How" of Marketing Perform…Rediscovering performance management: systems, learning and integration (2010)Rediscovering performance man…Scales in services marketing research: a critique and way forward (2009)Scales in services marketing …Marketing strategy and marketing performance measurement system: Exploring the relationship (2009)Marketing strategy and market…Dashboards as a Service (2009)Dashboards as a ServiceThe B2B-RELPERF scale and scorecard: Bringing relationship marketing theory into business-to-business practice (2007)The B2B-RELPERF scale and sco…Strategic Brand Management (2007)Strategic Brand ManagementKey Performance Indicators: Developing, Implementing, and Using Winning KPIs (2007)Key Performance Indicators: D…Modeling Customer Lifetime Value (2006)Modeling Customer Lifetime Va…Marketing Metrics: 50+ Metrics Every Executive Should Master (2006)Marketing Metrics: 50+ Metric…Customer Metrics and Their Impact on Financial Performance (2006)Customer Metrics and Their Im…Measuring Marketing Productivity: Current Knowledge and Future Directions (2004)Measuring Marketing Productiv…Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Return on Marketing: Using Cu…The strategy-focused organization (2001)The strategy-focused organiza…Shareholder-value-based brand strategies (2001)Shareholder-value-based brand…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?MARKETING AUDIT COMES OF AGE. (1977)MARKETING AUDIT COMES OF AGE.Marketing in higher education: promoting educational services and programmes (2019)Marketing in higher education…A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability (2016)A contingency model of market…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Customer Engagement as a New Perspective in Customer Management (2010)Drivers of consumer–brand identification (2012)Understanding Customer Experience Throughout the Customer Journey (2016)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)Evolving to a New Dominant Logic for Marketing (2003)Mind-Set Metrics in Market Response Models: An Integrative Approach (2010)The use of Web analytics for digital marketing performance measurement (2015)Organizing for Marketing Excellence (2016)Conditional logit analysis of qualitative choice behavior (1972)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)Handling class imbalance in customer churn prediction (2008)Firm-Created Word-of-Mouth Communication: Evidence from a Field Test (2009)Creating Enduring Customer Value (2016)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy (2004)The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk (2009)Transforming the Balanced Scorecard from Performance Measurement to Strategic Management: Part I (2001)The Sustainability Balanced Scorecard – linking sustainability management to business strategy (2002)The Oxford Handbook of Human Resource Management (2008)Social entrepreneurship theory and sustainable social impact (2013)Proceedings of the 2017 Winter Simulation Conference (2017)Trustworthy Online Controlled Experiments (2020)Customer-based brand equity for a destination (2007)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Generating global brand equity through corporate social responsibility to key stakeholders (2012)Reexamining the Market Share–Customer Satisfaction Relationship (2013)Social Media Metrics — A Framework and Guidelines for Managing Social Media (2013)
this work references cited by second hop

References

  • 1999Whence Consumer Loyalty?7,319 cited
  • 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited
  • 2007Strategic Brand Management1,706 cited
  • 2001The strategy-focused organization1,544 cited
  • 2004Measuring Marketing Productivity: Current Knowledge and Future Directions1,114 cited
  • 2006Customer Metrics and Their Impact on Financial Performance916 cited
  • 2007Key Performance Indicators: Developing, Implementing, and Using Winning KPIs818 cited
  • 2006Modeling Customer Lifetime Value732 cited
  • 2009Dashboards as a Service257 cited
  • 2006Marketing Metrics: 50+ Metrics Every Executive Should Master206 cited
  • 2010Rediscovering performance management: systems, learning and integration160 cited
  • 1977MARKETING AUDIT COMES OF AGE.131 cited
  • 2001Shareholder-value-based brand strategies123 cited
  • 2007The B2B-RELPERF scale and scorecard: Bringing relationship marketing theory into business-to-business practice108 cited
  • 2009Marketing strategy and marketing performance measurement system: Exploring the relationship102 cited
  • 2009

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Scales in services marketing research: a critique and way forward
74 cited

Cited by

  • 2016A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability48 cited
  • 2019Marketing in higher education: promoting educational services and programmes11 cited