References

No references inside the corpus for this window.

Cited by

• 1992The Effects of Preference Heterogeneity and Source Characteristics on Ad Processing and Judgements about Endorsers265 cited
• 2005Embodied Cognition and New Product Design: Changing Product Form to Influence Brand Categorization *190 cited
• 2020How green is your packaging—A comparative international study of cues consumers use to recognize environmentally friendly packaging187 cited
• 1991Product Quality: An Investigation into the Concept and How It Is Perceived by Consumers173 cited
• 1981Toward a Cognitive Structure Conceptualization of Product Familiarity166 cited
• 2001Demonstrations and money-back guarantees: market mechanisms to reduce uncertainty142 cited
• 1988Deception by Implication: An Experimental Investigation95 cited
• 2019The effect of user manual quality on customer satisfaction: the mediating effect of perceived product quality92 cited
• 2010Impacts of Reputation for Quality on Perceptions of Company Responsibility and Product-related Dangers in times of Product-recall and Public Complaints Crises: Results from an Empirical Investigation88 cited
• 1987New brand names and inferential beliefs: Some insights on naming new products87 cited
• 2011What constitutes a “good assortment”? A scale for measuring consumers' perceptions of an assortment offered in a grocery category83 cited
• 2014The Growth of Private Label Brands: A Worldwide Phenomenon?78 cited