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An Examination of the Cognitive Antecedents of Attitude-Toward-the-Ad
16 references·1 citing·37 second hop
An Examination of the Cognitive Antecedents of Attitude-Toward-the-Ad (2012)An Examination of the Cognitive Anteceden…Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework (2022)Affective and Cognitive Antec…The elaboration likelihood model (2012)The elaboration likelihood mo…The Relevance Accessibility Model of Advertising Effectiveness (1991)The Relevance Accessibility M…Attitude toward the Ad: An Assessment of Diverse Measurement Indices under Different Processing “Sets” (1988)Attitude toward the Ad: An As…Comparative Advertising: The Influence of Attitude-toward-the-Ad on Brand Evaluation (1987)Comparative Advertising: The …Ad Reactions over Time: Capturing Changes in the Real World (1986)Ad Reactions over Time: Captu…Varieties of Mere Exposure: The Effects of Processing Style and Repetition on Affective Response (1985)Varieties of Mere Exposure: T…Conceptualization and Operationalization of Involvement (1984)Conceptualization and Operati…Convergent and Discriminant Validity of Television Commercial Rating Scales (1983)Convergent and Discriminant V…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…Significance tests and goodness of fit in the analysis of covariance structures. (1980)Significance tests and goodne…An Experimental Investigation of Comparative Advertising: Impact of Message Appeal, Information Load, and Utility of Product Class (1980)An Experimental Investigation…Involvement: a Potentially Important Mediator of Consumer Behavior (1979)Involvement: a Potentially Im…The Relation of Cognitive and Memorial Processes to Persuasion in a Simulated Jury Trial (1974)The Relation of Cognitive and…Combating scale proliferation (2003)Combating scale proliferationThe Impact of Television Advertising: Learning Without Involvement (1965)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Feeling and thinking: Preferences need no inferences. (1980)Preconscious Processing Effects: The Independence of Attitude Formation and Conscious Thought (1988)The Mere Exposure Effect: An Uncertainty Reduction Explanation Revisited (2001)Exploring the conditions under which salesperson work satisfaction can lead to customer satisfaction (2005)A Reliability Coefficient for Maximum Likelihood Factor Analysis (1973)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Statistical principles in experimental design. (1962)The Elaboration Likelihood Model of Persuasion (1986)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Responses to Humorous Advertising: The Moderating Effect of Need for Cognition (1996)Customer satisfaction in industrial markets: dimensional and multiple role issues (2001)Trust me, trust me not: A nuanced view of influencer marketing on social media (2021)Strong Inference (1964)The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research (1988)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Advertising Value and Advertising on the Web (1996)A Path Analytic Model of the Relationships between Involvement, Psychological Commitment, and Loyalty (1998)AN INTEGRATIVE MODEL OF TOURISTS’ INFORMATION SEARCH BEHAVIOR (2004)The value of participation in virtual consumer communities on brand loyalty (2006)From Intentions to Actions: A Theory of Planned Behavior (1985)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)The theory of planned behavior (1991)Consumer conviction and commitment: An appraisal‐based framework for attitude certainty (2013)Is This Opinion Leader's Review Useful? Peripheral Cues for Online Review Helpfulness (2014)Changing Conspiracy Beliefs through Rationality and Ridiculing (2016)An Exploration of the Relationships Among Social Psychological Involvement, Behavioral Involvement, Commitment, and Future Intentions in the Context of Birdwatching (1997)Enduring Involvement in Youth Soccer: The Socialization of Parent and Child (1997)A SCALE OF CONSUMER ENGAGEMENT (2009)INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising (2005)Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity (2016)
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References

  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
  • 1980Significance tests and goodness of fit in the analysis of covariance structures.19,061 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
  • 2022Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework644 cited
  • 1979Involvement: a Potentially Important Mediator of Consumer Behavior327 cited
  • 1984Conceptualization and Operationalization of Involvement272 cited
  • 1988Attitude toward the Ad: An Assessment of Diverse Measurement Indices under Different Processing “Sets”229 cited
  • 2012The elaboration likelihood model203 cited
  • 1985Varieties of Mere Exposure: The Effects of Processing Style and Repetition on Affective Response149 cited
  • 1974The Relation of Cognitive and Memorial Processes to Persuasion in a Simulated Jury Trial138 cited
  • 1980An Experimental Investigation of Comparative Advertising: Impact of Message Appeal, Information Load, and Utility of Product Class132 cited
  • 1986Ad Reactions over Time: Capturing Changes in the Real World114 cited
  • 1987Comparative Advertising: The Influence of Attitude-toward-the-Ad on Brand Evaluation

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95 cited
  • 1991The Relevance Accessibility Model of Advertising Effectiveness87 cited
  • 1983Convergent and Discriminant Validity of Television Commercial Rating Scales62 cited
  • Cited by

    • 2003Combating scale proliferation42 cited