References

• 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
• 1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
• 2001Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions1,039 cited
• 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice783 cited
• 1992Consumer Price and Promotion Expectations: An Experimental Study428 cited
• 1999The Decomposition of Promotional Response: An Empirical Generalization424 cited
• 1985Consumer Promotions and the Acceleration of Product Purchases409 cited
• 1999Managing Advertising and Promotion for Long-Run Profitability406 cited
• 1992Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach336 cited
• 1987The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes305 cited
• 2018Revisión de la productividad científica sobre gestión de la experiencia del cliente303 cited
• 1991A Two-State Model of Purchase Incidence and Brand Choice297 cited
• 1998Similarities in Choice Behavior Across Product Categories266 cited
• 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice263 cited
• 1991