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Generierung von Kundenwert mit mobilen Diensten
16 references·0 citing·36 second hop
Generierung von Kundenwert mit mobilen Diensten (2002)Generierung von Kundenwert mit mobilen Di…Einführung in die Allgemeine Betriebswirtschaftslehre (2023)Einführung in die Allgemeine …Der Zusammenhang zwischen Kundenzufriedenheit und Kundenbindung (2005)Der Zusammenhang zwischen Kun…Zero-Migration: Dienstleister im Sog der Qualitätsrevolution (2003)Zero-Migration: Dienstleister…Die grenzenlose Unternehmung (2001)Die grenzenlose UnternehmungWirtschaftsinformatik (2000)WirtschaftsinformatikHandbuch Electronic Business (2000)Handbuch Electronic BusinessCustomer profitability analysis: Measurement, concentration, and research directions (1999)Customer profitability analys…Customer connections: new strategies for growth (1998)Customer connections: new str…Customer lifetime valuation to support marketing decision making (1997)Customer lifetime valuation t…Management accounting (1991)Management accountingZero defections: quality comes to services. (1990)Zero defections: quality come…Customer lifetime valuation to support marketing decision making (1989)Customer lifetime valuation t…Manage Customers for Profits (Not Just Sales) (1987)Manage Customers for Profits …Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…Industrial Marketing Management (1982)Industrial Marketing Manageme…Betriebswirtschaftliche Bewertungslehre im Licht der Entscheidungstheorie (1962)Betriebswirtschaftliche Bewer…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Marketing management: analysis. planning. implementation and control (2000)Building and sustaining profitable customer loyalty for the 21st century (2004)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Interaction Orientation and Firm Performance (2008)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Exchange and Power in Social Life (2017)Theoretische Perspektiven zur Kundenzufriedenheit (1997)Kundenzufriedenheit als Managementherausforderung (2001)The Relationship between marketing performance, logistics performance and company performance for retail companies (2006)A Theory of Cognitive Dissonance (2017)Advances in Consumer Research (2025)Value‐adding partnerships and co‐opetition models in the grocery industry (2003)Leadership excellence (2005)Management von Netzwerkorganisationen - Zum Stand der Forschung (2007)A National Customer Satisfaction Barometer: The Swedish Experience (1992)The Behavioral Consequences of Service Quality (1996)Whence Consumer Loyalty? (1999)An examination of the relationship between service quality, customer satisfaction, and store loyalty (2000)Marketing Models of Service and Relationships (2006)Enterprise Modelling and Information Systems Architectures (2012)You Reap What You Sow: How MBA Programs Undermine Ethics (2013)Strategic perspectives of corporate sustainability management to develop a sustainable organization (2016)Ein Geschäftsprozessmanagement-Werkzeug der nächsten Generation — ADONIS: Konzeption und Anwendungen (2000)Approaches to the Ex-ante Evaluation of Investments into Information Systems (2004)Integrationstrends bei Business-Intelligence-Systemen (2004)Accounting data for value chain analysis (1989)Developing a frame of reference for ex-ante IT/IS investment evaluation (2002)Extending Institutional Analysis through Theoretical Triangulation: Regulation and Activity-Based Costing in Portuguese Telecommunications (2007)Conceptualizing the Integrated Marketing Communications' Phenomenon: An Examination of its Impact on Advertising Practices and its Implications for Advertising Research (1994)The loyalty ripple effect (1999)Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions (2009)
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References

  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 1990Zero defections: quality comes to services.5,373 cited
  • 2001Die grenzenlose Unternehmung830 cited
  • 2023Einführung in die Allgemeine Betriebswirtschaftslehre723 cited
  • 1997Customer lifetime valuation to support marketing decision making487 cited
  • 1991Management accounting320 cited
  • 1999Customer profitability analysis: Measurement, concentration, and research directions314 cited
  • 2005Der Zusammenhang zwischen Kundenzufriedenheit und Kundenbindung216 cited
  • 1989Customer lifetime valuation to support marketing decision making188 cited
  • 2000Wirtschaftsinformatik186 cited
  • 1987Manage Customers for Profits (Not Just Sales)158 cited
  • 1962Betriebswirtschaftliche Bewertungslehre im Licht der Entscheidungstheorie150 cited
  • 1998Customer connections: new strategies for growth147 cited
  • 1982Industrial Marketing Management98 cited
  • 2000Handbuch Electronic Business95 cited
  • 2003Zero-Migration: Dienstleister im Sog der Qualitätsrevolution94 cited

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