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Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study
7 references·16 citing·47 second hop
Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study (2015)Effectiveness of Digital Marketing in the…Service quality evaluation in internet banking: an empirical study in India (2008)Service quality evaluation in…Integrated online marketing communication: implementation and management (2008)Integrated online marketing c…The Future of Competition: Co‐Creating Unique Value with Customers (2005)The Future of Competition: Co…The future of competition: co-creating unique value with customers (2004)The future of competition: co…The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)The Impact of Customer Relati…U-Commerce: Expanding the Universe of Marketing (2002)U-Commerce: Expanding the Uni…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Factors Affecting Digital Marketing Adoption in Pakistani Small and Medium Enterprises (2023)Factors Affecting Digital Mar…Entrepreneurial marketing and marketing performance through digital marketing capabilities of SMEs in post-pandemic recovery (2023)Entrepreneurial marketing and…The impact of Digital Marketing and Promotional Strategies on attitude and purchase intention towards financial products and service: A Case of emerging economy (2022)The impact of Digital Marketi…Promoting tourism business through digital marketing in the new normal era: a sustainable approach (2022)Promoting tourism business th…Peran Digital Marketing dalam Upaya Pengembangan UMKM Berbasis Teknologi di Kelurahan Plamongansari Semarang (2022)Peran Digital Marketing dalam…Pengaruh Harga dan Online Customer Review Terhadap Keputusan Pembelian di E-Commerce Sociolla Pada Masa Pandemi Covid-19 (2022)Pengaruh Harga dan Online Cus…New trends in digital marketing emergence during pandemic times (2022)New trends in digital marketi…Effect of Digital Marketing on the Business Performance of MSMEs during the COVID-19 Pandemic: The Mediating Role of Customer Relationship Management (2022)Effect of Digital Marketing o…Digital Marketing and Brand Image To Increase Consumer Purchase Interest (2022)Digital Marketing and Brand I…Pelatihan dan Pendampingan Digital Marketing bagi UMKM Jasa Laundry menuju UMKM Go Digital (2021)Pelatihan dan Pendampingan Di…The influence of digital marketing on recruitment effectiveness: a qualitative study (2020)The influence of digital mark…The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro (2020)The impact of digital transfo…Pengaruh Online Customer Review terhadap Purchase Intention dengan Trust sebagai Intervening pada Toko Online Bukalapak di Kota Padang (2020)Pengaruh Online Customer Revi…Are small travel agencies ready for digital marketing? Views of travel agency managers (2020)Are small travel agencies rea…Mediasi Intellectual Capital atas Pengaruh Digital Marketing Terhadap Kinerja Pemasaran (2019)Mediasi Intellectual Capital …EXAMINATION OF THE RELEVANCE OF PERSONAL SELLING IN MARKETING ACTIVITIES: A DESCRIPTIVE METHOD (2016)EXAMINATION OF THE RELEVANCE …The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Judgment under Uncertainty: Heuristics and Biases (1975)The Commitment-Trust Theory of Relationship Marketing (1994)Diffusion and success factors of mobile marketing (2004)Explaining intention to use mobile chat services: moderating effects of gender (2005)Intentions to Use Mobile Services: Antecedents and Cross-Service Comparisons (2005)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Service Quality (1994)The determinants of service quality: satisfiers and dissatisfiers (1995)Impact of service quality dimensions in internet banking on customer satisfaction (2014)Measuring customer experience in banks: scale development and validation (2014)The Mediating Effect of Customer Satisfaction on the Relationship Between Electronic Banking Service Quality and Customer Purchase Intention: Evidence From the Qatar Banking Sector (2020)On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development (2003)Measuring Marketing Productivity: Current Knowledge and Future Directions (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (2002)Integrated Marketing Communications (2004)The relationship marketing process: communication, interaction, dialogue, value (2004)Integrating identity, strategy and communications for trust, loyalty and commitment (2017)Incorporating textual information in customer churn prediction models based on a convolutional neural network (2019)Marketing in the Metaverse: Conceptual understanding, framework, and research agenda (2022)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)Analysis and Interpretation of Qualitative Data in Consumer Research (1994)The qualitative research interview (2006)Principles and Practice of Structural Equation Modeling (1998)Structural Equation Modelling: Guidelines for Determining Model Fit (2008)Principles and Practice of Structural Equation Modeling (2012)Innovation capability: The impact of e-CRM and COVID-19 risk perception (2021)Organizational Strategic Intuition for High Performance: The Role of Knowledge-Based Dynamic Capabilities and Digital Transformation (2022)The digital humanism era triggered by individual creativity (2023)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)The coupling and coordination relationship of the digital economy and tourism industry from the perspective of industrial integration (2022)Social Media Marketing and Its Influence on the Performance of Micro, Small, and Medium-Sized Tourism Enterprises: Mediation of Innovation Capabilities (2023)THE ROLE OF DIGITAL TECHNOLOGIES IN THE TRANSFORMATION OF THE TOURISM BUSINESS: PROSPECTS FOR DEVELOPMENT AND IMPACT ON THE COUNTRY'S ECONOMY (2024)Co-creation experiences: The next practice in value creation (2004)Managing the co-creation of value (2007)The digital transformation of innovation and entrepreneurship: Progress, challenges and key themes (2019)Customer Knowledge Development: Antecedents and Impact on New Product Performance (2004)Platform capitalism: The intermediation and capitalisation of digital economic circulation (2017)Corporate Innovation Along the Supply Chain (2018)Whence Consumer Loyalty? 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this work references cited by second hop

References

  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2004The future of competition: co-creating unique value with customers2,174 cited
  • 2003The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration1,163 cited
  • 2002U-Commerce: Expanding the Universe of Marketing445 cited
  • 2005The Future of Competition: Co‐Creating Unique Value with Customers362 cited
  • 2008Integrated online marketing communication: implementation and management207 cited
  • 2008Service quality evaluation in internet banking: an empirical study in India190 cited

Cited by

  • 2020The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro278 cited
  • 2022Promoting tourism business through digital marketing in the new normal era: a sustainable approach160 cited
  • 2020Are small travel agencies ready for digital marketing? Views of travel agency managers133 cited
  • 2020Pengaruh Online Customer Review terhadap Purchase Intention dengan Trust sebagai Intervening pada Toko Online Bukalapak di Kota Padang82 cited
  • 2023Entrepreneurial marketing and marketing performance through digital marketing capabilities of SMEs in post-pandemic recovery77 cited
  • 2022Peran Digital Marketing dalam Upaya Pengembangan UMKM Berbasis Teknologi di Kelurahan Plamongansari Semarang

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54 cited
  • 2022Effect of Digital Marketing on the Business Performance of MSMEs during the COVID-19 Pandemic: The Mediating Role of Customer Relationship Management32 cited
  • 2023Factors Affecting Digital Marketing Adoption in Pakistani Small and Medium Enterprises30 cited
  • 2020The influence of digital marketing on recruitment effectiveness: a qualitative study30 cited
  • 2022The impact of Digital Marketing and Promotional Strategies on attitude and purchase intention towards financial products and service: A Case of emerging economy26 cited
  • 2019Mediasi Intellectual Capital atas Pengaruh Digital Marketing Terhadap Kinerja Pemasaran25 cited
  • 2022Pengaruh Harga dan Online Customer Review Terhadap Keputusan Pembelian di E-Commerce Sociolla Pada Masa Pandemi Covid-1924 cited
  • 2021Pelatihan dan Pendampingan Digital Marketing bagi UMKM Jasa Laundry menuju UMKM Go Digital21 cited
  • 2022New trends in digital marketing emergence during pandemic times17 cited
  • 2016EXAMINATION OF THE RELEVANCE OF PERSONAL SELLING IN MARKETING ACTIVITIES: A DESCRIPTIVE METHOD17 cited
  • 2022Digital Marketing and Brand Image To Increase Consumer Purchase Interest15 cited