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Cited by

• 2009Market segments based on the dominant movement patterns of tourists130 cited
• 2012MARKET SEGMENT EVALUATION AND SELECTION BASED ON APPLICATION OF FUZZY AHP AND COPRAS-G METHODS117 cited
• 2017Measuring electronic service quality in India using E-S-QUAL56 cited
• 2020Predicting stock movements based on financial news with segmentation43 cited
• 2017Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach36 cited
• 2013Drivers of Export Segmentation Effectiveness and Their Impact on Export Performance35 cited
• 2008An intra‐ and inter‐organisational perspective on industrial segmentation29 cited
• 2021Geo-Marketing Segmentation with Deep Learning22 cited
• 2013Review of segmentation process in consumer markets21 cited
• 2008Exploring the Construct of Segmentation Effectiveness: Insights from International Companies and Experts20 cited
• 2021What should we do to enhance your loyalty if you are (dis)satisfied with public transit service?18 cited
• 2011Segmenting technology markets: applying the nested approach13 cited
• 2017CUSTOMER SUPER-PROFILING DEMONSTRATOR TO ENABLE EFFICIENT TARGETING IN MARKETING CAMPAIGNS12 cited
• 2021