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Measuring Cross-Category Specials Purchasing: Theory, Empirical Results, and Implications · Study

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ArticleMeasuring Cross-Category Specials Purchasing: Theory, Empirical Results, and Implications

Rockney G. Walters2002

Article2002

Measuring Cross-Category Specials Purchasing: Theory, Empirical Results, and Implications

Rockney G. Walters · Maqbul Jamil

15 citations·0/0 files stored·Journal of Market-Focused Management

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Consumer Retail Behavior Studies

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References

1965A Theory of the Allocation of Time 1983A Logit Model of Brand Choice Calibrated on Scanner Data 1988Impact of Sales Promotions on When, What, and How Much to Buy 1990Sales Promotion: Concepts, Methods and Strategies 1995Determinants of Store-Level Price Elasticity 1967Customer Impulse Purchasing Behavior 1985Consumer Promotions and the Acceleration of Product Purchases 1996Price Search in the Retail Grocery Market

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2003Exploring the relationships between shopping trip type, purchases of products on promotion, and shopping basket profitarticle · 10 shared references 2010An Empirical Analysis of the Extreme Cherry Picking Behavior of Consumers in the Frequently Purchased Goods Marketarticle · 8 shared references 2002Analysis of Sales Promotion Effects on Household Purchase Behaviorthesis · 7 shared references 2001The short-term effect of store-level promotions on store choice, and the moderating role of individual variablesarticle · 7 shared references 2011Price Awareness and Consumers’ Use of Deals in Brand Choicearticle · 7 shared references 2019How price promotions work: A review of practice and theorychapter · 7 shared references

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Year2002

Typearticle

Published2002-03-01

VenueJournal of Market-Focused Management

ISSN-L1382-3019

Languageen

Citations15

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1023/a:1012523427988

openalex_workW12180684

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