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Measuring Cross-Category Specials Purchasing: Theory, Empirical Results, and Implications
16 references·0 citing·43 second hop
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References

  • 1965A Theory of the Allocation of Time10,338 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
  • 1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
  • 1990Sales Promotion: Concepts, Methods and Strategies846 cited
  • 1995Determinants of Store-Level Price Elasticity547 cited
  • 1967Customer Impulse Purchasing Behavior534 cited
  • 1985Consumer Promotions and the Acceleration of Product Purchases409 cited
  • 1996Price Search in the Retail Grocery Market386 cited
  • 1994EDLP, Hi-Lo, and Margin Arithmetic369 cited
  • 1991Assessing the Impact of Retail Price Promotions on Product Substitution, Complementary Purchase, and Interstore Sales Displacement310 cited
  • 1978Identifying the Deal Prone Segment301 cited
  • 1991A Two-State Model of Purchase Incidence and Brand Choice297 cited
  • 1991Implicit Price Bundling of Retail Products: A Multiproduct Approach to Maximizing Store Profitability258 cited
  • 1994An Integrated Framework for Relating Diverse Consumer Characteristics to Supermarket Coupon Redemption215 cited
  • 1995Assessing the Domain Specificity of Deal Proneness: A Field Study204 cited

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  • 1989Mapping the Procedural Knowledge of Industrial Sales Personnel: A Script-Theoretic Investigation179 cited
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