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Determinanten der Informationsfunktion des Preises: Eine empirische Analyse
16 references·2 citing·46 second hop
Determinanten der Informationsfunktion des Preises: Eine empirische Analyse (2006)Determinanten der Informationsfunktion de…Advances in Consumer Research (2025)Advances in Consumer ResearchThe C-OAR-SE procedure for scale development in marketing (2002)The C-OAR-SE procedure for sc…Measuring Consumers' Willingness to Pay at the Point of Purchase (2002)Measuring Consumers' Willingn…Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions (2001)Pursuing the Value-Conscious …Index Construction with Formative Indicators: An Alternative to Scale Development (2001)Index Construction with Forma…The Effects of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and Value (2000)The Effects of Extrinsic Prod…Status Consumption in Consumer Behavior: Scale Development and Validation (1999)Status Consumption in Consume…A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior (1999)A Review and a Conceptual Fra…Marketing models of consumer heterogeneity (1998)Marketing models of consumer …Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality (1994)Marketing Universals: Consume…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review (1989)The Effect of Price, Brand Na…The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations (1988)The Moderating Effect of Prio…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Buyers' Subjective Perceptions of Price (1973)Buyers' Subjective Perception…Die Betriebswirtschaft (1953)Die BetriebswirtschaftDeterminants in Pay-What-You-Want Pricing Decisions—A Cross-Country Study (2017)Determinants in Pay-What-You-…Latent segmentation using store‐level scanner data (2008)Latent segmentation using sto…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Pricing: Making Profitable Decisions (1980)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer perceived value: The development of a multiple item scale (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Information and Consumer Behavior (1970)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. 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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 2001Index Construction with Formative Indicators: An Alternative to Scale Development4,805 cited
  • 1953Die Betriebswirtschaft4,537 cited
  • 2002The C-OAR-SE procedure for scale development in marketing2,483 cited
  • 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,461 cited
  • 1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations1,225 cited
  • 1999A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior1,148 cited
  • 1994Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality1,083 cited
  • 2001Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions1,039 cited
  • 1999Status Consumption in Consumer Behavior: Scale Development and Validation957 cited
  • 2000The Effects of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and Value803 cited
  • 1998Marketing models of consumer heterogeneity

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790 cited
  • 2002Measuring Consumers' Willingness to Pay at the Point of Purchase745 cited
  • 1973Buyers' Subjective Perceptions of Price731 cited
  • Cited by

    • 2008Latent segmentation using store‐level scanner data12 cited
    • 2017Determinants in Pay-What-You-Want Pricing Decisions—A Cross-Country Study11 cited