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Perceptions of Integrated Marketing Communications: a Chinese ad and PR agency perspective

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References

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2018Paid, Earned, Shared and Owned Media From the Perspective of Advertising and Public Relations Agencies: Comparing China and the United States42 cited
2016Content analysis of the empirical research on IMC from 2000 to 201537 cited

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2012Communication integration: An analysis of context and conditions33 cited

2007Inhibition of Brand Integration amid Changing Agency Structures33 cited

2012Advertising Research in the Post-WTO Decade in China27 cited

2010Marketing a consumer durable brand in Malaysia: a conjoint analysis and market simulation22 cited

2015Conceptualizing content marketing: a delphi approach17 cited

2008Organising IMC roles and functions in the business‐to‐business network environment16 cited

2015IMC in an emerging economy: the Chinese perspective15 cited

2010Same But Different—Perceptions of Integrated Marketing Communication Among Marketing Communication Partners in Australia15 cited

2019The implementation of integrated marketing communication (IMC): evidence from professional football clubs in England13 cited

2014Integrated Marketing Communications in 2010 and Beyond13 cited

2009An exploration of the standardization of targeting strategies and the use of promotional disciplines on the web: A cross-national study12 cited

2012Organic integration: the natural process underlying communication integration10 cited

2019Advertising in Asia: Theories and Implications for Practice10 cited

2016Beyond transmission9 cited