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An Analysis of the Increasing Impact of Social and Other New Media on Public Relations Practice
2 references·15 citing·38 second hop
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this work references cited by second hop

References

  • 2007Marketing to the social Web: how digital customer communities build your business340 cited
  • 2008How Blogs and Social Media are Changing Public Relations and the Way it is Practiced159 cited

Cited by

  • 2012Current social media uses and evaluations in American museums155 cited
  • 2019An Arab perspective on social media: How banks in Kuwait use instagram for public relations42 cited
  • 2012Examining How Social and Emerging Media Have Been Used in Public Relations Between 2006 and 2012: A Longitudinal Analysis40 cited
  • 2010How New Communications Media Are Being Used in Public Relations: A Longitudinal Analysis33 cited
  • 2023Dinamika Internet, Media Sosial, dan Politik di Era Kontemporer: Tinjauan Relasi Negara-Masyarakat21 cited
  • 2017Social media and the promise of excellence in internal communication14 cited
  • 2012Social Media and Strategic Communication: A two-year study of attitudes and perceptions about social media among college students12 cited
  • 2019Social-media-based risk communication for data co-security on the cloud10 cited
  • 2013The Organizational Roles of College Athletics Communicators: Relationship to the Use and Perceptions of Social Media8 cited
  • 2012One-step, two-step, or multi-step flow: The role of influencers in information processing and dissemination in online, interest-based publics8 cited
  • 2021Embracing public relations (PR) as survival panacea to private colleges’ corporate image & corporate identity erosion

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7 cited
  • 2016How web 2.0 and social media are changing public relations practitioners' work: a qualitative study7 cited
  • 2018Activist Stakeholders Challenging Organizations7 cited
  • 2018Social Media and Communication by Scientists:M. S. Swaminathan on Twitter6 cited
  • 2014Explaining Attitudes Toward and Experiences with Social Media among Public Information Officers through Adaptive Structuration Theory6 cited