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What is Advertising Literacy? Exploring the Dimensions of Advertising Literacy

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2013The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games448 cited
2020When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing

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2017Disclosing brand placement to young children61 cited

2019What we know and need to know about the gamification of advertising61 cited

2018Considering Children’s Advertising Literacy From a Methodological Point of View: Past Practices and Future Recommendations44 cited

2014Ambient advertising characteristics and schema incongruity as drivers of advertising effectiveness43 cited

2017From persuasive messages to tactics: Exploring children’s knowledge and judgement of new advertising formats42 cited

2013Public relations literacy: Developing critical consumers of public relations35 cited

2023Two interventions for mitigating the harms of greenwashing on consumer perceptions35 cited

2021‘I had no idea that greenwashing was even a thing’: identifying the cognitive mechanisms of exemplars in greenwashing literacy interventions33 cited

2022The impact of Digital Marketing and Promotional Strategies on attitude and purchase intention towards financial products and service: A Case of emerging economy26 cited

2013Development of TV advertising literacy in children26 cited

2023Do I question what influencers sell me? Integration of critical thinking in the advertising literacy of Spanish adolescents24 cited

2024Understanding Digital Campaign Competence: Conceptualizing Data-Driven Political Advertising Literacy11 cited

2019“Branded, biased and it wants to sell a product”: typical ad representations influence the effect of ad recognition: a mixed-method research11 cited