Article2003

Editor's Comments: Bringing in Consumers

34 citations0/0 files storedAcademy of Management Review

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Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Market Dynamics

Abstract

The article argues that businesses have an obligation to provide beneficial products in order to add value to society and satisfy customers. The article explains the benefit of conducting management research with the welfare of the consumer in mind, instead of the welfare of the management. The article argues that consumer research is also more concerned with the management side of the purchasing relationship.

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1960The servants of power: A history of the use of social science in American industry.2001Consumer Research for Consumers 2000Still Servants of Power

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2003Critical Management Studies and theAcademy of Management Journal: Challenge and Counterchallenge 2011Marketing (in) the Family Firm 2006Customer relationship management: Barnard's foundations

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