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A comparison of customers' readiness for mass‐customisation
16 references·2 citing·39 second hop
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this work references cited by second hop

References

  • 1979Review of Psychometric theory (2nd ed.).11,425 cited
  • 1992The machine that changed the world5,805 cited
  • 1993The handbook of psychological testing3,534 cited
  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 1994A Meta-Analysis of Cronbach's Coefficient Alpha3,020 cited
  • 1999Mass customization: The new frontier in business competition2,322 cited
  • 1998The four faces of mass customization.944 cited
  • 1995Mass customization: Implementing the emerging paradigm for competitive advantage615 cited
  • 1995Marketing in a postmodern world573 cited
  • 1995Do you want to keep your customers forever?463 cited
  • 1995Mass customization: conceptual underpinnings, opportunities and limits425 cited
  • 2002International market segmentation: issues and perspectives385 cited
  • 1997From segmentation to fragmentation363 cited
  • 1989From mass marketing to mass customization304 cited
  • 1995The one to one future297 cited
  • 2000Beyond relationship marketing: technologicalship marketing214 cited

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Cited by

  • 2015Critical characteristics for the implementation of mass-customized services12 cited
  • 2015Mass customization for financial services: an empirical study of adoption and usage behavior7 cited