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The Evaluation of Sports Sponsorships
2 references·16 citing·48 second hop
The Evaluation of Sports Sponsorships (1989)The Evaluation of Sports SponsorshipsCorporate Philanthropy: A Strategic Approach to the Bottom-Line (1987)Corporate Philanthropy: A Str…Corporate Objectives in Sports Sponsorship (1987)Corporate Objectives in Sport…A Dynamic Model for the Financial Sustainability of the Restoration Sponsorship (2020)A Dynamic Model for the Finan…Sports bettors' responses to sports-embedded gambling promotions: Implications for compulsive consumption (2015)Sports bettors' responses to …Evolving priorities in sponsorship: From media management to network management (2012)Evolving priorities in sponso…Gambling on sport sponsorship: A conceptual framework for research and regulatory review (2011)Gambling on sport sponsorship…Evaluating Social Marketing Elements in Sponsorship (2007)Evaluating Social Marketing E…National sports organisations and sponsorship: an identification of best practices (2005)National sports organisations…Sponsorship: Impact on Brand Awareness and Brand Attitudes (2002)Sponsorship: Impact on Brand …Decision-making Processes Surrounding Sponsorship Activities (2002)Decision-making Processes Sur…The Impact of Sport Sponsorship Activities, Corporate Image, and Prior use on Consumer Purchase Intention (2000)The Impact of Sport Sponsorsh…Sports marketing: an examination of academic marketing publication (1999)Sports marketing: an examinat…Sponsorship: An Evaluation of Management Assumptions and Practices (1999)Sponsorship: An Evaluation of…An Analysis of the Influence of Competitive and Institutional Pressures on Corporate Sponsorship Decisions (1999)An Analysis of the Influence …Sports sponsorship development in leading Canadian companies: issues & trends (1998)Sports sponsorship developmen…Sponsorship and advertising: a comparison of their effects (1997)Sponsorship and advertising: …Professional Football Sponsorship—Profitable or Profligate? (1995)Professional Football Sponsor…An Approach to the Evaluation and Selection of Sport Sponsorship Proposals (1992)An Approach to the Evaluation…Feeling and thinking: Preferences need no inferences. (1980)Exposure and affect: Overview and meta-analysis of research, 1968-1987. (1989)How Advertising Works: What Do We Really Know? 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(1993)Tracking the evolution of the services marketing literature (1993)PRELIMINARY VALIDATION OF THE SPORT FAN MOTIVATION SCALE (1995)International sport marketing: practical and future research implications (2011)A re-examination and extension of measuring perceived service quality in Physical Activity and Sports Centres (PSC): QSport-14 scale (2012)Coopetition at the sports marketing/entrepreneurship interface (2016)A Three-Dimensional Conceptual Model of Corporate Performance (1979)Understanding Attitudes and Predicting Social Behavior (1980)From Intentions to Actions: A Theory of Planned Behavior (1985)Consumer attitudes towards Internet gambling: Perceptions of responsible gambling policies, consumer protection, and regulation of online gambling sites (2012)An Exploratory Study of Gambling Operators’ Use of Social Media and the Latent Messages Conveyed (2015)A content analysis of how ‘normal’ sports betting behaviour is represented in gambling advertising (2017)The Effects of Mass Communication (1962)Advances in Consumer Research (1992)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Mega-Special-Event Promotions and Intent to Purchase: A Longitudinal Analysis of the Super Bowl (2008)Vested interests in addiction research and policy. Alcohol industry use of social aspect public relations organizations against preventative health measures (2011)Eat, drink and gamble: marketing messages about ‘risky’ products in an Australian major sporting series (2013)Consumer Behavior: Implications for Marketing Strategy (1983)The Role of Sponsorship in the Marketing Communications Mix (1991)Awareness of Sponsorship and Corporate Image: An Empirical Investigation (1994)Managerial mindsets and the symbiotic relationship between sponsorship and advertising (1998)A new framework for evaluating sponsorship opportunities (2006)Strategic sponsoring in professional sport: a review and conceptualization (2015)Marketing Research: Methodological Foundations (1977)Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis (1984)Defining Scandal in Sports: Media and Corporate Sponsor Perspectives (2005)Corporate Contributions As Managerial Masques: Reframing Corporate Contributions As Strategies to Influence Society* (1991)Corporate Philanthropy in the U.K. 1985–2000 Some Empirical Findings (2002)Factors Affecting Corporate Sponsorship of Women's Sport (1996)Corporate philanthropy in France, Germany and the UK (1998)"Welcome Home": Motivations and Objectives of the 2004 Grand National Olympic Sponsors (2004)
this work references cited by second hop

References

  • 1987Corporate Philanthropy: A Strategic Approach to the Bottom-Line213 cited
  • 1987Corporate Objectives in Sports Sponsorship184 cited

Cited by

  • 2011Gambling on sport sponsorship: A conceptual framework for research and regulatory review116 cited
  • 1995Professional Football Sponsorship—Profitable or Profligate?94 cited
  • 1997Sponsorship and advertising: a comparison of their effects91 cited
  • 1992An Approach to the Evaluation and Selection of Sport Sponsorship Proposals88 cited
  • 1999Sports marketing: an examination of academic marketing publication86 cited
  • 2002Decision-making Processes Surrounding Sponsorship Activities82 cited
  • 2015Sports bettors' responses to sports-embedded gambling promotions: Implications for compulsive consumption81 cited
  • 2002Sponsorship: Impact on Brand Awareness and Brand Attitudes73 cited
  • 2005National sports organisations and sponsorship: an identification of best practices51 cited
  • 2012Evolving priorities in sponsorship: From media management to network management49 cited
  • 2000The Impact of Sport Sponsorship Activities, Corporate Image, and Prior use on Consumer Purchase Intention45 cited
  • 1998Sports sponsorship development in leading Canadian companies: issues & trends45 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2020A Dynamic Model for the Financial Sustainability of the Restoration Sponsorship40 cited
  • 1999An Analysis of the Influence of Competitive and Institutional Pressures on Corporate Sponsorship Decisions38 cited
  • 1999Sponsorship: An Evaluation of Management Assumptions and Practices30 cited
  • 2007Evaluating Social Marketing Elements in Sponsorship28 cited