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Application of the 4Ps in Emerging Markets · Study

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PreprintApplication of the 4Ps in Emerging Markets

Sheena Lovia Boateng2014

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Preprintgreen2014

Application of the 4Ps in Emerging Markets

Sheena Lovia Boateng

1 citations·0/0 files stored·SSRN Electronic Journal

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Innovation and Socioeconomic Development Marketing and Advertising Strategies Consumer Behavior and Marketing Influence

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References

2000Marketing management: analysis. planning. implementation and control 2000STRATEGY IN EMERGING ECONOMIES.2010The fortune at the bottom of the pyramid 2006Fortune at the bottom of the pyramid, the: eradicating poverty through profits 1978Basic Marketing: A Managerial Approach 1994From Marketing Mix to Relationship Marketing 1964The Concept of the Marketing Mix 2007The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty

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2006Market Penetration and Acquisition Strategies for Emerging Economiesarticle · 7 shared references 2013Marketing Mix Strategies towards the Bottom of the Pyramid: a study of the Brazilian marketthesis · 7 shared references 2014Innovation Processes in Emerging Markets: Empirical Evidence from the Indian Insurance Industryarticle · 7 shared references 2010Where is the opportunity without the customer? An integration of marketing activities, the entrepreneurship process, and institutional theoryarticle · 6 shared references 2019Developed country MNEs investing in developing economies: Progress and prospectarticle · 6 shared references 2020Aspirational consumption at the bottom of pyramid: A review of literature and future research directionsarticle · 6 shared references

Details

Year2014

Typepreprint

Published2014-01-01

VenueSSRN Electronic Journal

ISSN-L1556-5068

Languageen

Citations1

Files0 public / 0

ShelfInnovation and Socioeconomic Development

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doi10.2139/ssrn.2393121

openalex_workW1481471474

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