SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Application of the 4Ps in Emerging Markets
16 references·0 citing·36 second hop
Application of the 4Ps in Emerging Markets (2014)Application of the 4Ps in Emerging MarketsBottom of the Pyramid as a Source of Breakthrough Innovations (2011)Bottom of the Pyramid as a So…The fortune at the bottom of the pyramid (2010)The fortune at the bottom of …The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty (2007)The Mirage of Marketing to th…The Marketing Mix Revisited: Towards the 21st Century Marketing (2006)The Marketing Mix Revisited: …Fortune at the bottom of the pyramid, the: eradicating poverty through profits (2006)Fortune at the bottom of the …Strategies that fit emerging markets. (2005)Strategies that fit emerging …Strategies That Fit Emerging Markets (2005)Strategies That Fit Emerging …Crafting and Executing Strategy : The Quest for Competitive Advantage - Concepts and Cases (2004)Crafting and Executing Strate…Rethinking Marketing Programs for Emerging Markets (2002)Rethinking Marketing Programs…STRATEGY IN EMERGING ECONOMIES. (2000)STRATEGY IN EMERGING ECONOMIE…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…New Strategies in Emerging Markets (1998)New Strategies in Emerging Ma…From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relatio…The 4P Classification of the Marketing Mix Revisited (1992)The 4P Classification of the …Basic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…The Concept of the Marketing Mix (1964)The Concept of the Marketing …Cocreating business's new social compact. (2007)Service Innovation in the Digital Age: Key Contributions and Future Directions (2015)Sustainability‐oriented Innovation: A Systematic Review (2015)Customer engagement in service (2017)Serving the world's poor, profitably. (2002)Profitable Business Models and Market Creation in the Context of Deep Poverty: A Strategic View (2007)Invited Editorial: A Natural-Resource-Based View of the Firm (2010)Entrepreneurship as a solution to poverty (2013)An Inquiry into the Nature and Causes of the Wealth of Nations (1776)The Structure of Scientific Revolutions (1963)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)Managing Customer Relationships for Profit: The Dynamics of Relationship Quality (1994)The New Public Governance? 1 (2006)Customer engagement, buyer‐seller relationships, and social media (2012)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Firm Resources and Sustained Competitive Advantage (1991)The resource-based view of the firm: Ten years after 1991 (2001)Institutional Transitions and Strategic Choices (2003)An institution-based view of international business strategy: a focus on emerging economies (2008)Exploring the role of government involvement in outward FDI from emerging economies (2012)Sustainable supply chain management in emerging economies: Environmental turbulence, institutional voids and sustainability trajectories (2015)The construct of institutional distance through the lens of different institutional perspectives: Review, analysis, and recommendations (2019)A typology of social entrepreneurs: Motives, search processes and ethical challenges (2008)Business models for sustainable innovation: state-of-the-art and steps towards a research agenda (2012)The Circular Economy – A new sustainability paradigm? (2016)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Misery Loves Companies: Rethinking Social Initiatives by Business (2003)“Implicit” and “Explicit” CSR: A Conceptual Framework for a Comparative Understanding of Corporate Social Responsibility (2008)The Business Model: Recent Developments and Future Research (2011)The Changing Role of Marketing in the Corporation (1992)Competing through service: Insights from service-dominant logic (2006)Relationship approach to marketing in service contexts: The marketing and organizational behavior interface (1990)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)
this work references cited by second hop

References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 2000STRATEGY IN EMERGING ECONOMIES.3,835 cited
  • 2010The fortune at the bottom of the pyramid2,366 cited
  • 2006Fortune at the bottom of the pyramid, the: eradicating poverty through profits2,171 cited
  • 1978Basic Marketing: A Managerial Approach1,663 cited
  • 1994From Marketing Mix to Relationship Marketing1,410 cited
  • 1964The Concept of the Marketing Mix961 cited
  • 2007The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty831 cited
  • 2011Bottom of the Pyramid as a Source of Breakthrough Innovations766 cited
  • 2005Strategies that fit emerging markets.743 cited
  • 2005Strategies That Fit Emerging Markets730 cited
  • 1998New Strategies in Emerging Markets555 cited
  • 2006The Marketing Mix Revisited: Towards the 21st Century Marketing485 cited
  • 1992The 4P Classification of the Marketing Mix Revisited447 cited
  • 2004Crafting and Executing Strategy : The Quest for Competitive Advantage - Concepts and Cases421 cited
  • 2002

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Rethinking Marketing Programs for Emerging Markets
275 cited

Cited by

No citing works inside the corpus for this window.