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Youth based segmentation in the Malaysian retail banking sector
16 references·3 citing·46 second hop
Youth based segmentation in the Malaysian retail banking sector (2007)Youth based segmentation in the Malaysian…Diffusion of Innovations 1 (2019)Diffusion of Innovations 1Laddering theory, method, analysis, and interpretation. (2001)Laddering theory, method, ana…Converging measurement of horizontal and vertical individualism and collectivism. (1998)Converging measurement of hor…Culture and conformity: A meta-analysis of studies using Asch's (1952b, 1956) line judgment task. (1996)Culture and conformity: A met…Measuring subjective meaning structures by the laddering method: Theoretical considerations and methodological problems (1995)Measuring subjective meaning …The Measurement of Independent and Interdependent Self-Construals (1994)The Measurement of Independen…The business of international business is culture (1994)The business of international…Marketing Research: An Applied Orientation (1994)Marketing Research: An Applie…The Confucius connection: From cultural roots to economic growth (1988)The Confucius connection: Fro…Finding universal dimensions of individual variation in multicultural studies of values: The Rokeach and Chinese value surveys. (1988)Finding universal dimensions …Chinese Values and the Search for Culture-Free Dimensions of Culture (1987)Chinese Values and the Search…Consumer Behavior: Implications for Marketing Strategy (1983)Consumer Behavior: Implicatio…Characteristics of Adopters and Non-Adopters of Home Computers (1983)Characteristics of Adopters a…Issues and Advances in Segmentation Research (1978)Issues and Advances in Segmen…The Role of Personal Values in Marketing and Consumer Behavior (1977)The Role of Personal Values i…Perceived Innovation Attributes as Predictors of Innovativeness (1974)Perceived Innovation Attribut…GENERATION Y AND CHOICE OF MOBILE SERVICE PROVIDER: A STUDY ON THEIR PURCHASING DECISIONS IN CHOOSING A MOBILE SERVICE PROVIDER. 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589 cited
  • 1988Finding universal dimensions of individual variation in multicultural studies of values: The Rokeach and Chinese value surveys.547 cited
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    • 2010Hybrid segmentation of internet banking users26 cited
    • 2011GENERATION Y AND CHOICE OF MOBILE SERVICE PROVIDER: A STUDY ON THEIR PURCHASING DECISIONS IN CHOOSING A MOBILE SERVICE PROVIDER.15 cited
    • 2011Academic publications on innovation management in banks (1998–2008): A research note12 cited