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The Influence of Brand Associations on Brand Preference and Purchase Intention

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References

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1999The Role of Emotions in Marketing3,295 cited
1982Country-of-Origin Effects on Product Evaluations1,819 cited
1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising1,636 cited
1999A review and meta-analysis of country-of-origin research1,603 cited
1995Brand Equity, Brand Preference, and Purchase Intent1,346 cited
1992Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects1,150 cited
1987The Power of Feelings in Understanding Advertising Effects1,119 cited
1997Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence

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1,097 cited

1991Handbook of consumer behavior1,033 cited

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