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Retail Branding – Strategischer Rahmen für das Handelsmarketing · Study

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ChapterRetail Branding – Strategischer Rahmen für das Handelsmarketing

Dirk Morschett2012

Chapter2012

Retail Branding – Strategischer Rahmen für das Handelsmarketing

15 citations·0/0 files stored·Springer eBooks

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Consumer Retail Behavior Studies Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1997Dimensions of Brand Personality 2002The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions 2007Strategic Brand Management 2004Understanding retail branding: conceptual insights and research priorities 2006Direct and indirect effects of self-image congruence on brand loyalty 2014Strategie und Technik der Markenführung 1996Characteristics of memory associations: A consumer-based brand equity perspective

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2017Strategic Brand Management

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2007An intersector analysis of the relevance of service in building a strong retail brandarticle · 8 shared references 2021Brand personality appeal in retailing: Comparing fashion- and grocery retailingarticle · 8 shared references 2014Store personality and consumer store choice behaviour: an empirical examinationarticle · 7 shared references 2013Brand management in small and medium-sized (SME) retailers: A future research agendaarticle · 6 shared references 2011Am I cheap? Testing the role of store personality and self-congruity in discount retailingarticle · 6 shared references 2010Building store brands using store image differentiationarticle · 6 shared references

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Year2012

Typechapter

Published2012-01-01

VenueSpringer eBooks

Languagede

Citations15

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1007/978-3-8349-3847-3_22

openalex_workW1483413677

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