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Retail Branding – Strategischer Rahmen für das Handelsmarketing
16 references·1 citing·44 second hop
Retail Branding – Strategischer Rahmen für das Handelsmarketing (2012)Retail Branding – Strategischer Rahmen fü…The International Review of Retail, Distribution and Consumer Research (2015)The International Review of R…Strategie und Technik der Markenführung (2014)Strategie und Technik der Mar…Strategic Brand Management (2007)Strategic Brand ManagementDirect and indirect effects of self-image congruence on brand loyalty (2006)Direct and indirect effects o…Brand Personality Structures in the United States and Korea: Common and Culture‐Specific Factors (2005)Brand Personality Structures …Understanding retail branding: conceptual insights and research priorities (2004)Understanding retail branding…The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions (2002)The Influence of Multiple Sto…Corporate Branding, Retailing, and Retail Internationalization (2002)Corporate Branding, Retailing…The influence of brand recognition on retail store image (1997)The influence of brand recogn…Retail marketing: From distribution to integration (1997)Retail marketing: From distri…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Characteristics of memory associations: A consumer-based brand equity perspective (1996)Characteristics of memory ass…Handwörterbuch des Marketing (1995)Handwörterbuch des MarketingConceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…International Journal of Retail & Distribution Management (1992)International Journal of Reta…Exploring the Development of Store Images (1986)Exploring the Development of …Strategic Brand Management (2017)Strategic Brand ManagementManaging Brand Equity (1991)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Customer Experience Management in Retailing: An Organizing Framework (2009)The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands (2010)Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration (2015)Development and validation of brief measures of positive and negative affect: The PANAS scales. 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(2009)Begriffsabgrenzungen und Erscheinungsformen von Marken (2004)Herausforderungen und Aufgaben des Markenmanagements (2005)Strategic Brand Management (2023)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Perception of store attributes and overall attitude towards grocery retailers: The role of shopping motives (2005)Factors Affecting Customer Satisfaction and Loyalty in Online Food Delivery Service during the COVID-19 Pandemic: Its Relation with Open Innovation (2021)Digitalization and environment governance: does internet development reduce environmental pollution? (2022)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 2002The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions2,256 cited
  • 2007Strategic Brand Management1,706 cited
  • 2004Understanding retail branding: conceptual insights and research priorities1,095 cited
  • 2006Direct and indirect effects of self-image congruence on brand loyalty971 cited
  • 2014Strategie und Technik der Markenführung731 cited
  • 1996Characteristics of memory associations: A consumer-based brand equity perspective612 cited
  • 1986Exploring the Development of Store Images573 cited
  • 1992International Journal of Retail & Distribution Management433 cited
  • 2015The International Review of Retail, Distribution and Consumer Research387 cited
  • 2005Brand Personality Structures in the United States and Korea: Common and Culture‐Specific Factors377 cited
  • 1995Handwörterbuch des Marketing368 cited
  • 1997The influence of brand recognition on retail store image226 cited
  • 2002Corporate Branding, Retailing, and Retail Internationalization173 cited

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  • 1997Retail marketing: From distribution to integration172 cited
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    • 2017Strategic Brand Management36 cited