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Strategic, Operational, and Analytical Customer Relationship Management
16 references·11 citing·42 second hop
Strategic, Operational, and Analytical Customer Relationship Management (2007)Strategic, Operational, and Analytical Cu…Total Relationship Marketing (2011)Total Relationship MarketingGaining customer knowledge through analytical CRM (2005)Gaining customer knowledge th…A Strategic Framework for Customer Relationship Management (2005)A Strategic Framework for Cus…The role of multichannel integration in customer relationship management (2004)The role of multichannel inte…An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon (2004)An evaluation of divergent pe…Knowledge‐enabled customer relationship management: integrating customer relationship management and knowledge management concepts[1] (2003)Knowledge‐enabled customer re…Critical Success Factors of CRM Technological Initiatives (2003)Critical Success Factors of C…The Hidden Minefields in the Adoption of Sales Force Automation Technologies (2002)The Hidden Minefields in the …Avoid the four perils of CRM. (2002)Avoid the four perils of CRM.Accelerating Customer Relationships: Using Crm and Relationship Technologies (2000)Accelerating Customer Relatio…Marketing Research: An Applied Orientation (1994)Marketing Research: An Applie…An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)An Updated Paradigm for Scale…Review of Psychometric theory (2nd ed.). (1979)Review of Psychometric theory…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Simultaneous Factor Analysis in Several Populations (1971)Simultaneous Factor Analysis …Some Contributions to Maximum Likelihood Factor Analysis (1967)Some Contributions to Maximum…Risk management practices and trade facilitation as influenced by public sector reforms: institutional isomorphism (2021)Risk management practices and…Value Creation Attributes—Clustering Strategic Options for Romanian SMEs (2020)Value Creation Attributes—Clu…Reconceptualizing synergy to explain the value of business analytics systems (2019)Reconceptualizing synergy to …The Routledge Handbook of Hospitality Marketing (2017)The Routledge Handbook of Hos…Enterprise resource planning and customer relationship management value (2017)Enterprise resource planning …Being customer-centric through CRM metrics in the B2B market: the case of maritime shipping (2017)Being customer-centric throug…How Business Analytics Systems Provide Benefits and Contribute to Firm Performance? (2015)How Business Analytics System…Successful implementation of CRM in luxury hotels: determinants and measurements (2013)Successful implementation of …Customer Relationship Management (CRM) Processesfrom Theory to Practice: The Pre-implementation Plan ofCRM System (2011)Customer Relationship Managem…THE INNOVATIVE APPROACH TO RELATIONSHIPS WITH CUSTOMERS (2009)THE INNOVATIVE APPROACH TO RE…Motivations and Trends for IT/IS Adoption (2009)Motivations and Trends for IT…Firm Resources and Sustained Competitive Advantage (1991)Dynamic capabilities and strategic management (1997)Firm resources and sustained competitive advantage (2004)CRM: conceptualization and scale development (2005)Customer relationship management: Finding value drivers (2006)Customer Engagement as a New Perspective in Customer Management (2010)Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)Structural equation modeling in practice: A review and recommended two-step approach. (1988)A Brief Tutorial on the Development of Measures for Use in Survey Questionnaires (1998)Structural Equation Modeling and Regression: Guidelines for Research Practice (2000)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)A General Approach to Confirmatory Maximum Likelihood Factor Analysis (1969)A checklist for testing measurement invariance (2012)Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies (2015)Reporting reliability, convergent and discriminant validity with structural equation modeling: A review and best-practice recommendations (2023)Modern factor analysis (1960)Modern Factor Analysis (1969)Factor Analysis as a Statistical Method. (1972)Component Analysis versus Common Factor Analysis: Some issues in Selecting an Appropriate Procedure (1990)An Improvement on Horn's Parallel Analysis Methodology for Selecting the Correct Number of Factors to Retain (1995)Do Self-Report Instruments Allow Meaningful Comparisons Across Diverse Population Groups? (2006)Zero defections: quality comes to services. (1990)The balanced scorecard: Translating strategy into action (1997)Evolving to a New Dominant Logic for Marketing (2003)A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go (2005)Resource-based theory in marketing (2013)Customer experience management: toward implementing an evolving marketing concept (2015)Business Relationships and Networks: (1999)Trust and commitment influences on customer retention: insights from business-to-business services (2003)Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships (2004)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Why build a customer relationship management capability? (2007)The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation (2012)
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References

  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1979Review of Psychometric theory (2nd ed.).11,425 cited
  • 1994Marketing Research: An Applied Orientation7,087 cited
  • 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment6,290 cited
  • 2005A Strategic Framework for Customer Relationship Management2,094 cited
  • 1971Simultaneous Factor Analysis in Several Populations2,051 cited
  • 1967Some Contributions to Maximum Likelihood Factor Analysis870 cited
  • 2011Total Relationship Marketing728 cited
  • 2002Avoid the four perils of CRM.699 cited
  • 2004An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon680 cited
  • 2003Knowledge‐enabled customer relationship management: integrating customer relationship management and knowledge management concepts[1]491 cited
  • 2002The Hidden Minefields in the Adoption of Sales Force Automation Technologies485 cited
  • 2000Accelerating Customer Relationships: Using Crm and Relationship Technologies434 cited
  • 2004The role of multichannel integration in customer relationship management367 cited
  • 2003Critical Success Factors of CRM Technological Initiatives

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360 cited
  • 2005Gaining customer knowledge through analytical CRM324 cited
  • Cited by

    • 2011Customer Relationship Management (CRM) Processesfrom Theory to Practice: The Pre-implementation Plan ofCRM System51 cited
    • 2013Successful implementation of CRM in luxury hotels: determinants and measurements48 cited
    • 2019Reconceptualizing synergy to explain the value of business analytics systems36 cited
    • 2009Motivations and Trends for IT/IS Adoption34 cited
    • 2017The Routledge Handbook of Hospitality Marketing33 cited
    • 2009THE INNOVATIVE APPROACH TO RELATIONSHIPS WITH CUSTOMERS32 cited
    • 2021Risk management practices and trade facilitation as influenced by public sector reforms: institutional isomorphism24 cited
    • 2017Enterprise resource planning and customer relationship management value24 cited
    • 2015How Business Analytics Systems Provide Benefits and Contribute to Firm Performance?18 cited
    • 2017Being customer-centric through CRM metrics in the B2B market: the case of maritime shipping16 cited
    • 2020Value Creation Attributes—Clustering Strategic Options for Romanian SMEs13 cited