A Conceptual Framework of Consumer Food Choice Behaviour

Cristina Marreiros · Mitchell Ness

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Consumer Behavior and Marketing Influence Sensory Analysis and Statistical Methods Consumer behavior in food and health

Abstract

Abstract: The aim of this paper is to develop a conceptual framework for the analysis of consumer behaviour concerning the evaluation and choice of food products. The paper presents a review of theory on the processes of consumers ’ decision making and quality perception. Following this review, a theoretical framework is proposed that integrates the models of Engel, Blackwell and Miniard (1995), the main constructs of the Total Food Quality model of Grunert (1997), together with additional constructs and relationships between them, proposed by Zeithaml (1988) and by the authors of the present paper.

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References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1982A Means-End Chain Model Based on Consumer Categorization Processes 1980Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis 1982Affective and Cognitive Factors in Preferences 1993Characteristic, Beneficial, and Image Attributes in Consumer Judgments of Similarity and Preference 2001Book Review: Consumer Behaviour 2nd Edition 2000Country of origin – a consumer perception perspective of fresh meat 2001Quality in the marketplace:

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