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Brand equity and brand vulnerability

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References

2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
2000Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations982 cited
2000Observations: Building Brand Equity by Managing the Brand’s Relationships365 cited
1996What is Brand Equity Anyway, and how do you Measure it?302 cited
1994Parallel imports, demand dispersion, and international price discrimination258 cited
1999Brand Equity Dilution: Retailer Display and Context Brand Effects197 cited
1997Should you take your brand to where the action is?123 cited
1988Gray Markets and the Legal Status of Parallel Importation115 cited
2001Raising the Corporate Umbrella109 cited
2000Marketing And The Bottom Line- The New Metrics Of Corporate Wealth54 cited
1998The Exhaustion of Patent Rights under WTO Law48 cited

Cited by

2012Can after sale service generate brand equity?39 cited
2016Consumers’ awareness of luxury brand counterfeits and their subsequent responses: when a threat becomes an opportunity for the genuine brand37 cited
2007Gray marketing and its impacts on brand equity31 cited
2021After-sales services, brand equity and purchasing intention to buy second-hand product

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22 cited

2008Gray Marketing: Does It Hurt the Manufacturers?21 cited

2021A review on the gray market business using a data-driven approach19 cited

2009The Mediating Effects of Attitude Towards Parallel Imports in Consumer Personality - Purchase Intention Linkage18 cited

2015Gray markets: past, present, and future15 cited

2006The underground mall11 cited