Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

When Visual Product Features Speak the Same Language: Effects of Shape-Typeface Congruence on Brand Perception and Price Expectations*

16 references·16 citing·47 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
1987The Body in the Mind6,478 cited
1997Dimensions of Brand Personality5,056 cited
1998Brand Equity as a Signaling Phenomenon1,968 cited
1995Seeking the Ideal Form: Product Design and Consumer Response1,922 cited
2004Brand Credibility, Brand Consideration, and Choice1,354 cited
1993Personal need for structure: Individual differences in the desire for simple structure.1,046 cited
1992Choice under Conflict: The Dynamics of Deferred Decision1,013 cited
2004The Different Roles of Product Appearance in Consumer Choice *912 cited
2004The Effect of Conceptual and Perceptual Fluency on Brand Evaluation909 cited
1999Effects of Perceptual Fluency on Judgments of Truth846 cited
1992The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency?723 cited
2004Impression Management using Typeface Design355 cited
1997The effect of new package design on product attention, categorization and evaluation347 cited
1999Responses to Information Incongruency in Advertising: The Role of Expectancy, Relevancy, and Humor

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

336 cited

1994How does the congruity of brand names affect evaluations of brand name extensions?247 cited

Cited by

2018Humanizing Products with Handwritten Typefaces162 cited
2016Healthy by design, but only when in focus: Communicating non-verbal health cues through symbolic meaning in packaging128 cited
2018Is less more or a bore? Package design simplicity and brand perception: an application to Champagne114 cited
2020“Donate to help combat COVID-19!” How typeface affects the effectiveness of CSR marketing?112 cited
2012Embodied Product Perception: Effects of Verticality Cues in Advertising and Packaging Design on Consumer Impressions and Price Expectations105 cited
2016What’s in a name? The effects of sound symbolism and package shape on consumer responses to food products96 cited
2019Creating Brand Meaning: A Review and Research Agenda87 cited
2018Implicit communication of food product healthfulness through package design: A content analysis84 cited
2016See how tasty it is? Effects of symbolic cues on product evaluation and taste81 cited
2014Food packages and communication through typeface design: The exoticism of exotypes74 cited
2016“See me, feel me”: Effects of 3D-printed surface patterns on beverage evaluation70 cited
2023Wise consumer choices in online secondhand luxury (OSHL) shopping: An integrated model of motivations, attitudes, and purchase intentions for OSHL as wise, conspicuous, and sustainable consumption68 cited
2015The Effect of Visual Product Aesthetics on Consumers’ Price Sensitivity68 cited
2017What does your wine label mean to consumers? A semiotic investigation of Bordeaux wine visual codes67 cited
2017Verticality in product labels and shelves as a metaphorical cue to quality65 cited
2017The role of typeface curvilinearity on taste expectations and perception62 cited