The Marketing Philosophy and Challenges for the New Millennium

Dainora Grundey

15 citations0/0 files storedRePEc: Research Papers in Economics

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Consumer Behavior and Market Dynamics

Abstract

The world has changed a lot during this millennium and it still keepschanging. For this reason it sounds logical, that together with these changes marketingfaces a lot of challenges which need to be overcome. That is why the second purpose ofthis paper is to define the challenges for marketing in the new millennium. Boththeoretical considerations will be applied to the selected practical cases frominternational and Lithuanian markets.

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1990The Effect of a Market Orientation on Business Profitability 1972Principles of Marketing 2003The marketing book 1998Essentials of Marketing 1996Conceptual foundations of marketing and marketing theory 2006Introduction to Marketing Concepts 2005Management of Marketing 2012Marketing Briefs: A Revision and Study Guide

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