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The Marketing Philosophy and Challenges for the New Millennium
8 references·0 citing·22 second hop
The Marketing Philosophy and Challenges for the New Millennium (2010)The Marketing Philosophy and Challenges f…Marketing Briefs: A Revision and Study Guide (2012)Marketing Briefs: A Revision …Introduction to Marketing Concepts (2006)Introduction to Marketing Con…Management of Marketing (2005)Management of MarketingThe marketing book (2003)The marketing bookEssentials of Marketing (1998)Essentials of MarketingConceptual foundations of marketing and marketing theory (1996)Conceptual foundations of mar…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Principles of Marketing (1972)Principles of MarketingOrganizational Strategy, Structure, and Process (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Capabilities of Market-Driven Organizations (1994)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Market Orientation: Antecedents and Consequences (1993)Marketing management: analysis. planning. implementation and control (2000)The contribution of marketing to business strategy formation: a perspective on business performance gains (2000)Marketing in Asia‐Pacific logistics companies: a discriminant analysis between marketing orientation and performance (2004)The organizational roles of marketing and marketing managers (2010)The massification of higher education in the UK: Aspects of service quality (2015)Building and testing theories of decision making by travellers (2004)Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms (2011)Interviewing by Telephone: Specific Considerations, Opportunities, and Challenges (2012)The Need for a New Paradigm for Small Business Marketing? What is Wrong with the Old One? (2002)Corporate Risk Management: An Organisational Perspective (2005)Exploring the Construct of Segmentation Effectiveness: Insights from International Companies and Experts (2008)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)Developing a Territory Balanced Scorecard approach to manage projects for local development: Two case studies (2011)A review on the use of eeg for the investigation of the factors that affect Consumer’s behavior (2024)
this work references cited by second hop

References

  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1972Principles of Marketing5,587 cited
  • 2003The marketing book224 cited
  • 1996Conceptual foundations of marketing and marketing theory50 cited
  • 1998Essentials of Marketing50 cited
  • 2006Introduction to Marketing Concepts49 cited
  • 2005Management of Marketing33 cited
  • 2012Marketing Briefs: A Revision and Study Guide26 cited

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