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Nöropazarlama: Reklam Etkinliğinin Psikofizyolojik Tekniklerle Değerlendirilmesi Üzerine Yapılmış Araştırmalarının Gözden Geçirilmesi
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Nöropazarlama: Reklam Etkinliğinin Psikofizyolojik Tekniklerle Değerlendirilmesi Üzerine Yapılmış Araştırmalarının Gözden Geçirilmesi (2015)Nöropazarlama: Reklam Etkinliğinin Psikof…Analysis of neurophysiological reactions to advertising stimuli by means of EEG and galvanic skin response measures. (2009)Analysis of neurophysiologica…Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects (2004)Attention Capture and Transfe…AROUSAL, MEMORY, AND IMPRESSION-FORMATION EFFECTS OF ANIMATION SPEED IN WEB ADVERTISING (2004)AROUSAL, MEMORY, AND IMPRESSI…Internet advertising: Is anybody watching? (2003)Internet advertising: Is anyb…Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory (2002)Breaking Through the Clutter:…The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements (2001)The Effects of Message Valenc…Atmospheric qualities of online retailing (2001)Atmospheric qualities of onli…Emotional Response to Television Commercials: Facial EMG vs. Self-Report (1999)Emotional Response to Televis…Visual Attention to Advertising: A Segment‐Level Analysis (1997)Visual Attention to Advertisi…Rethinking Market Research: Putting People Back In (1997)Rethinking Market Research: P…Measuring Emotions in the Consumption Experience (1997)Measuring Emotions in the Con…Consumer Eye Movement Patterns on Yellow Pages Advertising (1997)Consumer Eye Movement Pattern…The Effects of Physiological Arousal on Information Processing and Persuasion (1988)The Effects of Physiological …Warmth in Advertising: Measurement, Impact, and Sequence Effects (1986)Warmth in Advertising: Measur…Electromyographic activity over facial muscle regions can differentiate the valence and intensity of affective reactions. (1986)Electromyographic activity ov…A circumplex model of affect. (1980)A circumplex model of affect.Assessment of mental fatigue and stress on electronic sport players with data fusion (2021)Assessment of mental fatigue …PAZARLAMA ARAŞTIRMALARINDA YENİ BİR EĞİLİM OLARAK NÖROPAZARLAMA: TÜRKİYE’DE NÖROPAZARLAMA ALANINDA YAPILAN AKADEMİK ÇALIŞMALARA YÖNELİK BİR İNCELEME (2019)PAZARLAMA ARAŞTIRMALARINDA YE…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Empirical testing of a model of online store atmospherics and shopper responses (2003)eTailQ: dimensionalizing, measuring and predicting etail quality (2003)The effect of web interface features on consumer online purchase intentions (2008)Statistical principles in experimental design. (1962)The Handbook of Social Psychology (1969)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Nonverbal behavior and self-presentation. (1992)CURRENT RESEARCH IN SOCIAL PSYCHOLOGY (1996)Effects of positive and negative affect on electromyographic activity over zygomaticus major and corrugator supercilii (2003)Frequency Analysis of English Usage: Lexicon and Grammar. By W. Nelson Francis and Henry Kučera with the assistance of Andrew W. Mackie. Boston: Houghton Mifflin. 1982. x + 561 (1985)The Role of Emotions in Marketing (1999)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Telling more than we can know: Verbal reports on mental processes. (1977)Women, Fire, and Dangerous Things (1987)Metaphors We Live By (2003)Building and Sustaining Buyer–Seller Relationships in Mature Industrial Markets (2004)Technology push and demand pull perspectives in innovation studies: Current findings and future research directions (2012)A Theories-in-Use Approach to Building Marketing Theory (2019)Preattentive Mere Exposure Effects (1993)The Influence of Display Characteristics on Visual Exploratory Search Behavior (1998)A Model For Predictive Measurements of Advertising Effectiveness (2000)Modeling the Clickstream: Implications for Web-Based Advertising Efforts (2003)The Effect of Banner Advertising on Internet Purchasing (2006)“Fake News” Is Not Simply False Information: A Concept Explication and Taxonomy of Online Content (2019)Handbook of consumer behavior (1991)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)10.1007/978-1-4899-4485-6 (2000)Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods (2003)Colour appeal in website design within and across cultures: A multi-method evaluation (2009)What you Feel, Is what you like Influence of Message Appeals on Customer Engagement on Instagram (2019)The expression of the emotions in man and animals. (1872)Product/Consumption-Based Affective Responses and Postpurchase Processes (1987)Sequence Analysis: New Methods for Old Ideas (1995)The Role of Social Media Content Format and Platform in Users’ Engagement Behavior (2020)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)The Stopping Power of Advertising: Measures and Effects of Visual Complexity (2010)Search Dynamics in Consumer Choice under Time Pressure: An Eye-Tracking Study (2011)Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement (2019)The Principles of Psychology (1891)Hedges: A Study in Meaning Criteria and the Logic of Fuzzy Concepts (1975)The robust beauty of improper linear models in decision making. (1979)Development and validation of brief measures of positive and negative affect: The PANAS scales. 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References

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  • 2009Analysis of neurophysiological reactions to advertising stimuli by means of EEG and galvanic skin response measures.270 cited

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  • 2004AROUSAL, MEMORY, AND IMPRESSION-FORMATION EFFECTS OF ANIMATION SPEED IN WEB ADVERTISING251 cited
  • 1999Emotional Response to Television Commercials: Facial EMG vs. Self-Report203 cited
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    • 2021Assessment of mental fatigue and stress on electronic sport players with data fusion39 cited
    • 2019PAZARLAMA ARAŞTIRMALARINDA YENİ BİR EĞİLİM OLARAK NÖROPAZARLAMA: TÜRKİYE’DE NÖROPAZARLAMA ALANINDA YAPILAN AKADEMİK ÇALIŞMALARA YÖNELİK BİR İNCELEME8 cited