References

• 1998Data mining for direct marketing: problems and solutions661 cited
• 2005The state of interactive marketing in seven countries: Interactive marketing comes of age145 cited
• 2004A neural network application to consumer classification to improve the timing of direct marketing activities66 cited
• 1995Selecting, evaluating, and updating prospects in direct mail marketing46 cited
• 1997Interaction between target and mailing characteristics in direct marketing, with an application to health care fund raising39 cited

Cited by

No citing works inside the corpus for this window.