References

• 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
• 1995Building Strong Brands4,432 cited
• 1986Strategic Brand Concept-Image Management2,198 cited
• 2007Strategic Brand Management1,706 cited
• 2000The measurement and dimensionality of brand associations1,007 cited
• 2001Corporate branding and corporate brand performance897 cited
• 1999Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation858 cited
• 2004The New Strategic Brand Management707 cited
• 1998Symbolic and functional positioning of brands661 cited
• 1998Defining A "Brand": Beyond The Literature With Experts' Interpretations622 cited
• 1997Advertising communications & promotion management429 cited
• 2005Destination brand images: a business tourism perspective376 cited
• 2006From Brand Vision to Brand Evaluation337 cited
• 2001Market-focused Resources, Competitive Positioning and Firm Performance182 cited
• 1999Measuring brand power: validating a model for optimizing brand equity166 cited
• 2000Better Measurement and Management of Brand Value