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Factors Influencing Purchase of FMCG by Rural Consumers in South India: An Empirical Study
6 references·2 citing·26 second hop
Factors Influencing Purchase of FMCG by Rural Consumers in South India: An Empirical Study (2012)Factors Influencing Purchase of FMCG by R…The fortune at the bottom of the pyramid (2010)The fortune at the bottom of …Buying behaviour of rural and urban consumers in India: the impact of packaging (2007)Buying behaviour of rural and…Research Methodology: Methods and Techniques (2004)Research Methodology: Methods…Marketing Research: An Applied Orientation (1994)Marketing Research: An Applie…Manage Customers for Profits (Not Just Sales) (1987)Manage Customers for Profits …Marketing Research (1970)Marketing ResearchConsumer Decision-Making Rules for FMCG Products—Study of Rural in North India (2023)Consumer Decision-Making Rule…Analytical study of low-income consumers’ purchase behaviour for developing marketing strategy (2021)Analytical study of low-incom…Corporate strategy: the quest for parenting advantage (1995)Marketing management: analysis. planning. implementation and control (2000)Targeting consumers who are willing to pay more for environmentally friendly products (2001)Cutting through the clutter: purchase intentions as a function of packaging instrumentality, aesthetics, and symbolism (2013)Drivers of snack foods impulse buying behaviour among young consumers (2013)The importance of packaging in purchase and usage behaviour (2015)The Theory of Buyer Behavior (1971)THE APPLICATION OF CLUSTER ANALYSIS IN STRATEGIC MANAGEMENT RESEARCH: AN ANALYSIS AND CRITIQUE (1996)Explaining the Consumer Decision-Making Process: Critical Literature Review (2017)Impact of social media on consumer behaviour (2019)Which factors distinguish the different consumer segments of green fast‐moving consumer goods in Germany? (2021)Quantitative Research Methods : A Synopsis Approach (2017)Strategi Penelitian Kualitatif dan Kuantitatif Di Dalam Penelitian Agama (2020)BUSINESS RESEARCH METHODS (PHƯƠNG PHÁP NGHIÊN CỨU TRONG KINH DOANH) (2023)A Framework for Analyzing Interconnectedness of Relationships (2000)Measuring network competence: some international evidence (2002)Are Loyal Customers Profitable? Customer Satisfaction, Customer (Action) Loyalty and Customer Profitability at the Individual Level (2006)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Misery Loves Companies: Rethinking Social Initiatives by Business (2003)“Implicit” and “Explicit” CSR: A Conceptual Framework for a Comparative Understanding of Corporate Social Responsibility (2008)The Business Model: Recent Developments and Future Research (2011)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)
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References

  • 2004Research Methodology: Methods and Techniques10,166 cited
  • 1994Marketing Research: An Applied Orientation7,087 cited
  • 1970Marketing Research3,552 cited
  • 2010The fortune at the bottom of the pyramid2,366 cited
  • 1987Manage Customers for Profits (Not Just Sales)158 cited
  • 2007Buying behaviour of rural and urban consumers in India: the impact of packaging74 cited

Cited by

  • 2021Analytical study of low-income consumers’ purchase behaviour for developing marketing strategy13 cited
  • 2023Consumer Decision-Making Rules for FMCG Products—Study of Rural in North India9 cited

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