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ArticleNorms and power in marketing relationships

Pierre R. Berthon2003

Article2003

Norms and power in marketing relationships

Pierre R. Berthon · LEYLAND F. PITT · Michael Thomas Ewing · Gunnar Bakkeland

84 citations·0/0 files stored·Journal of Business Research

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Outsourcing and Supply Chain Management Customer Service Quality and Loyalty Quality and Supply Management

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References

1976Theory of the firm: Managerial behavior, agency costs and ownership structure 1985Economic Action and Social Structure: The Problem of Embeddedness 1937The Nature of the Firm 1970The Market for "Lemons": Quality Uncertainty and the Market Mechanism 1981The Evolution of Cooperation 1986The Costs and Benefits of Ownership: A Theory of Vertical and Lateral Integration 1987Developing Buyer-Seller Relationships 1962Economic Welfare and the Allocation of Resources for Invention

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2009Role of relationship marketing in competitive marketing strategy 2013Upstream internationalization process: Roles of social capital in creating exploratory capability and market performance 2013Franchisees' trust in and satisfaction with franchise partnerships 2013Building exploration and exploitation in the high-tech industry: The role of relationship learning 2019Do dependent suppliers benefit from buying firms’ sustainability practices?2009

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Year2003

Typearticle

Published2003-06-30

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations84

Files0 public / 0

ShelfOutsourcing and Supply Chain Management

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doi10.1016/s0148-2963(01)00255-7

openalex_workW1491987993

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