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The role of marketing

16 references·16 citing·49 second hopsampled

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References

2000Marketing management: analysis. planning. implementation and control6,649 cited
1992The Changing Role of Marketing in the Corporation2,773 cited
1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority2,651 cited
1989Organizational Culture and Marketing: Defining the Research Agenda1,802 cited
1987Market Segmentation, Product Differentiation, and Marketing Strategy611 cited
1987Criteria distinguishing successful from unsuccessful ventures in the venture screening process549 cited
1987The relationship between entrepreneurship and marketing in established firms517 cited
1991The Relationship between Marketing Orientation and Entrepreneurial Orientation417 cited
1983Marketing Strategy: New Directions for Theory and Research333 cited
1987Start-up ventures: Towards the prediction of initial success318 cited
1984Environmental Management: Revising the Marketing Perspective292 cited
1987Corporate ventures into industrial markets: Dynamics of aggressive entry281 cited
1990Content and performance of growth-seeking strategies: A comparison of small firms in high- and low technology industries266 cited
1992Research at the Marketing Interface to Advance Entrepreneurship Theory263 cited

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1985

Using Citation Analysis to Assess the Impact of Journals and Articles on Contemporary Accounting Research (CAR)

258 cited

1991Effects of strategy and environment on corporate venture success in industrial markets243 cited

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2009The role of the marketing function in small and medium sized enterprises136 cited
2015A review of research methods in entrepreneurship 1985-2013131 cited
1998Approaches to small firm marketing124 cited
2012Entrepreneurship and social media marketing: evidence from French small business107 cited
2010Do all SMEs practise same kind of marketing?103 cited
2004Investigating the Strategic Utilization of IT Resources in the Small and Medium-Sized Firms of the Eastern Free State Province84 cited
2020Determinants of technological innovation success and failure: Does marketing innovation matter?79 cited
2021Marketing innovation and internationalization in smart city development: a systematic review, framework and research agenda67 cited
1999Market‐based learning, entrepreneurship and the high technology small firm61 cited
2004Small Business Critical Success/Failure Factors In Developing Economies: Some Evidences From Botswana60 cited
2009Innovative marketing in SMEs: an empirical study60 cited
2010The art of the entrepreneurial marketer54 cited
2010An analysis of marketing programmes adopted by regional small and medium‐sized enterprises53 cited
2012Co‐creating corporate brands in start‐ups45 cited