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Perceptions of Marketing and Approaches to Implementation
12 references·0 citing·44 second hop
Perceptions of Marketing and Approaches to Implementation (2001)Perceptions of Marketing and Approaches t…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…The Dynamics of a Marketing Orientation in Transition Economies: A Study of Russian Firms (1995)The Dynamics of a Marketing O…Impact of Marketing Strategy on Performance: Empirical Evidence from a Liberalized Developing Country (1993)Impact of Marketing Strategy …How Small Enterprises in Ghana Have Responded to Adjustment (1992)How Small Enterprises in Ghan…Emerging Marketing Strategies in a Changing Macroeconomic Environment: A Commentary (1992)Emerging Marketing Strategies…The Borderless World (1990)The Borderless WorldAPPLICABILITY OF MARKETING KNOWHOW IN THE THIRD WORLD (1988)APPLICABILITY OF MARKETING KN…The Strategic Role of Product Quality (1987)The Strategic Role of Product…The Strategic Role of Product Quality (1987)The Strategic Role of Product…Small Scale Industries in Developing Countries: Empirical Evidence and Policy Implications (1987)Small Scale Industries in Dev…Marketing practices in less-development countries (1984)Marketing practices in less-d…Marketing: Basic concepts and decisions (1977)Marketing: Basic concepts and…The Technology Connection (1981)Technology and Global Industry (1987)The rise and fall of the great powers (1988)The Impact of Guanxi on Export Performance (2000)The antecedents and consequences of integrated global marketing (2001)The old, the new and the complicated ‐ A trilogy of marketing relationships (2001)The Management of Business Logistics (1977)A Service Quality Model and its Marketing Implications (1984)International Marketing Research (1984)Business strategy, organizational culture, and market orientation (1998)Marketing activities and business performance: evidence from foreign and domestic manufacturing firms in a liberalized developing economy (1998)The impact of economic reform on business performance (1999)Growth constraints on small-scale manufacturing in developing countries: a critical review (1982)Small Manufacturing Enterprises: A Comparative Study of India and Other Economies (1988)Financial Market Fragmentation and Reforms in Ghana, Malawi, Nigeria, and Tanzania (1997)Financing Small and Medium Enterprises (SMEs) in Ghana (2003)Are Ghanaian MFIs' performance associated with corporate governance? (2010)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Macroeconomics and Reality (1980)The Role of Market Forces in Assuring Contractual Performance (1981)Perceived service quality as a customer‐based performance measure: An empirical examination of organizational barriers using an extended service quality model (1991)The Financial Information Content of Perceived Quality (1994)Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation (2014)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)Structural Equations with Latent Variables. (1991)Market orientation and business performance: some evidence from Hong Kong (1998)Market Orientations in the Nonprofit and Voluntary Sector: A Meta-Analysis of Their Relationships With Organizational Performance (2006)Market orientation and manufacturing performance of Indian SMEs (2011)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)The Influence of Others as a Barrier to Recreation Participation Among Early Adolescents (1993)Services considered important to business customers and determinants of bank selection in Kuwait: a segmentation analysis (1997)No Man's Brand—Brands, Institutions, and Fashion (2008)New venture internationalization, strategic change, and performance: A follow-up study (1996)Is Globalization Civilizing, Destructive or Feeble? A Critique of Five Key Debates in the Social Science Literature (2001)The exaggerated death of geography: learning, proximity and territorial innovation systems (2003)Convergence and divergence in the informal sector debate: A focus on Latin America, 1984–92 (1994)Food marketing liberalization and trader entry: Evidence from Madagascar (1997)High Unemployment Yet Few Small Firms: The Role of Centralized Bargaining in South Africa (2012)Deconstructing the Pioneer's Advantage: Examining Vintage Effects and Consumer Valuations of Quality and Variety (2002)Marketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value (2006)The Value of Quality (2007)
this work references cited by second hop

References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1990The Borderless World946 cited
  • 1987The Strategic Role of Product Quality329 cited
  • 1987The Strategic Role of Product Quality199 cited
  • 1987Small Scale Industries in Developing Countries: Empirical Evidence and Policy Implications196 cited
  • 1977Marketing: Basic concepts and decisions112 cited
  • 1992How Small Enterprises in Ghana Have Responded to Adjustment100 cited
  • 1995The Dynamics of a Marketing Orientation in Transition Economies: A Study of Russian Firms96 cited
  • 1993Impact of Marketing Strategy on Performance: Empirical Evidence from a Liberalized Developing Country35 cited
  • 1992Emerging Marketing Strategies in a Changing Macroeconomic Environment: A Commentary34 cited
  • 1988APPLICABILITY OF MARKETING KNOWHOW IN THE THIRD WORLD29 cited
  • 1984Marketing practices in less-development countries24 cited

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