Article2004

PRODUCTION AND POLITICAL ECONOMY IN THE ANIMATION INDUSTRY: WHY INSOURCING AND OUTSOURCING OCCUR

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Outsourcing and Supply Chain Management Cultural Industries and Urban Development Global trade, sustainability, and social impact

Abstract

This paper presents a framework for explaining production patterns in creative industries. In particular, we focus on the conditions under which insourcing occurs in the US threedimensional animation industry and where outsourcing in the conventional two-dimensional animation industry occurs to the Philippines. The work that is outsourced is not the most creative component of the entire production process. Institutional decisions (as related to the location of decision makers and primary markets), and business conditions in the world market, have both positively and negatively affected the local Filipino industry and its position within the global division of labor. Implications for knowledge-based theories of the firm are discussed.

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References

1994The changing technology of technological change: general and abstract knowledge and the division of innovative labour 2003Hardware gimmick or cultural innovation? Technological, cultural, and social foundations of the Japanese video game industry 2000Will new information and communication technologies improve the 'codification' of knowledge?2000The codification of knowledge: a conceptual and empirical exploration 2003If Nelson and Winter are only half right about tacit knowledge, which half? A Searlean critique of 'codification'

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2009Cartoon planet: worlds of production and global production networks in the animation industry 2024Sustainable Development of the Cultural and Creative Industries in the Post-Pandemic Era: A Case Study of the Animation Industry in China 2010Success factors of innovation in creative industry in China: Case study on animation companies

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