SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Understanding Long-Term Effects of Sports Sponsorship: Role of Experience, Involvement, Enthusiasm and Clutter
14 references·16 citing·40 second hop
Understanding Long-Term Effects of Sports Sponsorship: Role of Experience, Involvement, Enthusiasm and Clutter (2000)Understanding Long-Term Effects of Sports…An International Review of Sponsorship Research (1998)An International Review of Sp…The Corporate (Sports) Sponsor (1992)The Corporate (Sports) SponsorAdvances in Consumer Research (1992)Advances in Consumer ResearchSponsorship and the Image of the Sponsor (1991)Sponsorship and the Image of …Sponsorship – Legitimising the Medium (1991)Sponsorship – Legitimising th…Prioritising the Sponsorship Audience (1991)Prioritising the Sponsorship …Varieties of Mere Exposure: The Effects of Processing Style and Repetition on Affective Response (1985)Varieties of Mere Exposure: T…On the Meaning of Leisure: An Investigation of Some Determinants of the Subjective Experience (1983)On the Meaning of Leisure: An…Commercial Sponsorship (1983)Commercial SponsorshipCharacteristics of Adopters and Non-Adopters of Home Computers (1983)Characteristics of Adopters a…Affective and Cognitive Factors in Preferences (1982)Affective and Cognitive Facto…Feeling and thinking: Preferences need no inferences. (1980)Feeling and thinking: Prefere…The Impact of Television Advertising: Learning Without Involvement (1965)The Impact of Television Adve…Coefficient Alpha and the Internal Structure of Tests (1951)Coefficient Alpha and the Int…The influence of event-related factors on sport fans' purchase intention: a study of sponsored products during televised sporting events (2023)The influence of event-relate…Effect of corporate image of the sponsor on brand love and purchase intentions: The moderating role of sports involvement (2020)Effect of corporate image of …The role of fan benefits in shaping responses to sponsorship activation (2018)The role of fan benefits in s…Determinants of viewer attention in concurrent event sponsorship (2018)Determinants of viewer attent…Assessing the dissolution of horizontal marketing relationships: The case of corporate sponsorship of sport (2018)Assessing the dissolution of …Why Do Marketing Relationships End? Findings From an Integrated Model of Sport Sponsorship Decision-Making (2017)Why Do Marketing Relationship…The ties that bind us: feelings of social connectedness in socio-emotional experiences (2016)The ties that bind us: feelin…Benchmarking Sports Sponsorship Performance: Efficiency Assessment With Data Envelopment Analysis (2015)Benchmarking Sports Sponsorsh…Increasing sponsorship effectiveness through brand experience (2013)Increasing sponsorship effect…Impact of consumer involvement, emotions, and attitude toward Beijing Olympic Games on branding effectiveness of event sponsors (2013)Impact of consumer involvemen…The effects of sports sponsorship: A review and research agenda (2012)The effects of sports sponsor…A Bibliometric Study of Citations to Sport Management and Marketing Journals (2011)A Bibliometric Study of Citat…Examining consumer attributes associated with collegiate athletic facility naming rights sponsorship: Development of a theoretical framework (2010)Examining consumer attributes…Art for the Sake of the Corporation (2010)Art for the Sake of the Corpo…Attenuating the Negative Effects of Perceived Incongruence in Sponsorship: How Message Repetition Can Enhance Evaluations of an “Incongruent” Sponsor (2009)Attenuating the Negative Effe…A Social Identities Perspective on the Effects of Corporate Sport Sponsorship on Employees (2005)A Social Identities Perspecti…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)A model of fan identification: antecedents and sponsorship outcomes (2003)SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)Sport and social media research: A review (2014)Innovative Behavior and Communication (1972)Perceived Innovation Attributes as Predictors of Innovativeness (1974)A Propositional Inventory for New Diffusion Research (1985)Opinion Leaders and Opinion Seekers: Two New Measurement Scales (1996)An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New-Product Adoption Behavior (2003)Diffusion of Innovations 1 (2019)The Repertoire of Nonverbal Behavior: Categories, Origins, Usage, and Coding (1969)Subjective Well-Being (1984)The Elaboration Likelihood Model of Persuasion (1986)Prospect theory: An analysis of decision under risk (1988)SWOT ANALYSIS: A THEORETICAL REVIEW (2017)Взаимосвязь статуса занятости и пола с уровнем психологического благополучия (2026)Measurement and prediction (1950)Intraclass correlations: Uses in assessing rater reliability. (1979)The Pittsburgh sleep quality index: A new instrument for psychiatric practice and research (1989)The theory of planned behavior (1991)Construct validity in psychological tests. (1955)A new scale of social desirability independent of psychopathology. (1960)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Expanding the functional information search model (1998)The Effect of Tourism Services on Travelers' Quality of Life (2007)How Does a Travel Trip Affect Tourists’ Life Satisfaction? (2010)The Influence of Source Credibility on Communication Effectiveness (1951)Achieving brand loyalty through sponsorship: the role of fit and self-congruity (2011)Media effect in commercial sponsorship (1999)A critical review of forms of corporate community involvement: from philanthropy to partnerships (2007)Alliances Between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility Image (2010)The Elaboration Likelihood Model of Persuasion (1986)Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation (1991)Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Choosing the Right Words (1995)Helping Crisis Managers Protect Reputational Assets (2002)Building Understanding of the Domain of Consumer Vulnerability (2005)
this work references cited by second hop

References

  • 1951Coefficient Alpha and the Internal Structure of Tests43,892 cited
  • 1980Feeling and thinking: Preferences need no inferences.8,070 cited
  • 1992Advances in Consumer Research2,863 cited
  • 1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
  • 1982Affective and Cognitive Factors in Preferences1,071 cited
  • 1998An International Review of Sponsorship Research710 cited
  • 1983Characteristics of Adopters and Non-Adopters of Home Computers610 cited
  • 1983Commercial Sponsorship353 cited
  • 1983On the Meaning of Leisure: An Investigation of Some Determinants of the Subjective Experience351 cited
  • 1991Sponsorship and the Image of the Sponsor312 cited
  • 1991Sponsorship – Legitimising the Medium193 cited
  • 1985Varieties of Mere Exposure: The Effects of Processing Style and Repetition on Affective Response149 cited
  • 1992The Corporate (Sports) Sponsor142 cited
  • 1991Prioritising the Sponsorship Audience94 cited

Cited by

  • 2017Why Do Marketing Relationships End? Findings From an Integrated Model of Sport Sponsorship Decision-Making78 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2005A Social Identities Perspective on the Effects of Corporate Sport Sponsorship on Employees73 cited
  • 2012The effects of sports sponsorship: A review and research agenda59 cited
  • 2011A Bibliometric Study of Citations to Sport Management and Marketing Journals57 cited
  • 2010Art for the Sake of the Corporation53 cited
  • 2013Increasing sponsorship effectiveness through brand experience48 cited
  • 2016The ties that bind us: feelings of social connectedness in socio-emotional experiences48 cited
  • 2018Determinants of viewer attention in concurrent event sponsorship47 cited
  • 2020Effect of corporate image of the sponsor on brand love and purchase intentions: The moderating role of sports involvement46 cited
  • 2010Examining consumer attributes associated with collegiate athletic facility naming rights sponsorship: Development of a theoretical framework46 cited
  • 2015Benchmarking Sports Sponsorship Performance: Efficiency Assessment With Data Envelopment Analysis40 cited
  • 2009Attenuating the Negative Effects of Perceived Incongruence in Sponsorship: How Message Repetition Can Enhance Evaluations of an “Incongruent” Sponsor39 cited
  • 2018The role of fan benefits in shaping responses to sponsorship activation38 cited
  • 2013Impact of consumer involvement, emotions, and attitude toward Beijing Olympic Games on branding effectiveness of event sponsors38 cited
  • 2018Assessing the dissolution of horizontal marketing relationships: The case of corporate sponsorship of sport36 cited
  • 2023The influence of event-related factors on sport fans' purchase intention: a study of sponsored products during televised sporting events27 cited