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ArticleThe PIMS program of strategy research

Robert D. Buzzell2002

Article2002

The PIMS program of strategy research

Robert D. Buzzell

129 citations·0/0 files stored·Journal of Business Research

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Business Strategies and Innovation Management and Organizational Practices Firm Innovation and Growth

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References

1996Applications of structural equation modeling in marketing and consumer research: A review 1989The PIMS principles: Linking strategy to performance 1983Product Quality, Cost Position and Business Performance: A Test of Some Key Hypotheses 1993Pioneer Advantage: Marketing Logic or Marketing Legend?1986Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications 1993An Analysis of the Market Share-Profitability Relationship 1999Managing Customer Value 1983Structure-Profit Relationship at the Line of Business and Industry Level

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Year2002

Typearticle

Published2002-10-30

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations129

Files0 public / 0

ShelfBusiness Strategies and Innovation

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doi10.1016/s0148-2963(02)00314-4

openalex_workW1493392603

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2008

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