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O MARKETING NO ENSINO SUPERIOR: COMPARATIVO BRASIL-PORTUGAL
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O MARKETING NO ENSINO SUPERIOR: COMPARATIVO BRASIL-PORTUGAL (2010)O MARKETING NO ENSINO SUPERIOR: COMPARATI…Conceptual Model of Student Satisfaction in Higher Education (2007)Conceptual Model of Student S…One-Dimensional Man (2000)One-Dimensional ManPrinciples of service marketing and management (1999)Principles of service marketi…Student Price Response in Higher Education (1997)Student Price Response in Hig…Service quality in education: a student perspective (1997)Service quality in education:…Searching for excellence in business education: an exploratory study of customer impressions of service quality (1997)Searching for excellence in b…Strategic Marketing for Educational Institutions (1995)Strategic Marketing for Educa…Managing service quality in higher education: the role of the student as primary consumer (1995)Managing service quality in h…Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Servicescapes: The Impact of …A Test of Services Marketing Theory: Consumer Information Acquisition Activities (1991)A Test of Services Marketing …Delivering quality service: balancing customer perceptions and expectations (1990)Delivering quality service: b…Problems and Strategies in Services Marketing (1985)Problems and Strategies in Se…An Applied Service Marketing Theory (1982)An Applied Service Marketing …A Generic Concept of Marketing (1972)A Generic Concept of MarketingBroadening the Concept of Marketing (1969)Broadening the Concept of Mar…The hidden persuaders (1962)The hidden persuadersAtmospherics as a Marketing Tool (1974)Breaking Free from Product Marketing (1977)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)Marketing Research (1970)Advertising as Information (1974)An Information Processing Theory of Consumer Choice (1979)A Model of Perceived Risk and Intended Risk-Handling Activity (1994)Customers' motivations for maintaining relationships with service providers (1997)A Service‐Orientated Approach to Marketing of Services (1978)The Nature and Determinants of Customer Expectations of Service (1993)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)The Aesthetic Dimension (1978)The Death of Nature: Women, Ecology, and the Scientific Revolution (1982)Transforming Technology: A Critical Theory Revisited (2002)Mapping a Landscape of Narrative Inquiry: Borderland Spaces and Tensions (2007)The Evolution of International Security Studies (2009)One-Dimensional Man: Studies in the Ideology of Advanced Industrial Society (2021)Measuring Service Quality: A Reexamination and Extension (1992)The Behavioral Consequences of Service Quality (1996)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Autonomy, Vulnerability, Recognition, and Justice (2005)The citizen-consumer hybrid: ideological tensions and the case of Whole Foods Market (2007)Understanding Consumer Conversations Around Ads in a Web 2.0 World (2011)Key Factors Influencing Student Satisfaction Related to Recruitment and Retention (2001)Determinants of business student satisfaction and retention in higher education: applying Herzberg's two‐factor theory (2005)Universities in a competitive global marketplace (2006)Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level (1990)Measuring Service Quality in the Travel and Tourism Industry (1991)Web reviews influence on expectations and purchasing intentions of hotel potential customers (2013)The External Control of Organizations. (1978)Developing Buyer-Seller Relationships (1987)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Residents' perceptions on tourism impacts (1992)Consumer Value: A Framework for Analysis and Research (1999)
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References

  • 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees7,267 cited
  • 1990Delivering quality service: balancing customer perceptions and expectations3,870 cited
  • 1985Problems and Strategies in Services Marketing2,819 cited
  • 2000One-Dimensional Man1,879 cited
  • 1969Broadening the Concept of Marketing1,762 cited
  • 1991A Test of Services Marketing Theory: Consumer Information Acquisition Activities1,550 cited
  • 1972A Generic Concept of Marketing1,427 cited
  • 1995Strategic Marketing for Educational Institutions821 cited
  • 1962The hidden persuaders814 cited
  • 1982An Applied Service Marketing Theory771 cited
  • 1999Principles of service marketing and management687 cited
  • 1997Student Price Response in Higher Education622 cited
  • 1995Managing service quality in higher education: the role of the student as primary consumer594 cited
  • 2007Conceptual Model of Student Satisfaction in Higher Education424 cited
  • 1997Searching for excellence in business education: an exploratory study of customer impressions of service quality267 cited
  • 1997

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Service quality in education: a student perspective
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