References

• 1991Firm Resources and Sustained Competitive Advantage48,209 cited
• 2004Firm resources and sustained competitive advantage38,157 cited
• 1994Research Design: Qualitative, Quantitative, and Mixed Methods Approaches35,275 cited
• 1995Building Strong Brands4,432 cited
• 2001Brand Community3,994 cited
• 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
• 2002Country as brand, product, and beyond: A place marketing and brand management perspective1,889 cited
• 2007Strategic Brand Management1,706 cited
• 1998Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes1,131 cited
• 1989Standardization of International Marketing Strategy: Some Research Hypotheses949 cited
• 2005SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX679 cited
• 2003Creating powerful brands in consumer, service and industrial markets472 cited
• 1991The Role of Sponsorship in the Marketing Communications Mix464 cited
• 2005Brand origin recognition accuracy: its antecedents and consumers’ cognitive limitations461 cited
• 2003Corporate sponsorship of a cause: the role of identification in purchase intent