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Exploring the effectiveness of taxis as an advertising medium
16 references·3 citing·36 second hop
Exploring the effectiveness of taxis as an advertising medium (2005)Exploring the effectiveness of taxis as a…Beyond Effective Frequency Evaluating media schedules using frequency value planning (2002)Beyond Effective Frequency Ev…Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (2002)Advertising, Promotion and Su…Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes (2001)Cyberspace Advertising vs. Ot…Advertising Attitudes and Advertising Effectiveness (2000)Advertising Attitudes and Adv…Sales Response to Outdoor Advertising (1999)Sales Response to Outdoor Adv…Design and Validation of an Instrument for Measuring Advertising Effectiveness in the Printed Media (1999)Design and Validation of an I…Public Attitudes Toward Advertising: More Favorable Than You Might Think (1998)Public Attitudes Toward Adver…Predictors of Advertising Avoidance in Print and Broadcast Media (1997)Predictors of Advertising Avo…Advertising communications & promotion management (1997)Advertising communications & …The infomercial shopper (1996)The infomercial shopperA Review of Scale Development Practices in the Study of Organizations (1995)A Review of Scale Development…Public Assessment of TV Advertising: Faint Praise and Harsh Criticism (1994)Public Assessment of TV Adver…Improving the Effectiveness of Outdoor Advertising: Lessons from a Study of 282 Campaigns (1994)Improving the Effectiveness o…Advertising Effects and Effectiveness (1993)Advertising Effects and Effec…Functional and Belief Dimensions of Attitudes to Television Advertising: Implications for Copytesting (1992)Functional and Belief Dimensi…Multiproduct Advertising Budgeting (1990)Multiproduct Advertising Budg…Out-of-Home Advertising: A Systematic Review and Research Agenda (2022)Out-of-Home Advertising: A Sy…A classification framework for out-of-home advertising media in South Africa (2013)A classification framework fo…In-Store Video Advertising Effectiveness (2010)In-Store Video Advertising Ef…Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising (1993)Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)How smartphone advertising influences consumers' purchase intention (2018)The Impact of Television Advertising: Learning Without Involvement (1965)Attitude toward the AD as a Mediator of Consumer Brand Choice (1981)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)Survey of Internet users' attitudes toward Internet advertising (1999)The Effects of Negative Political Advertisements: A Meta-Analytic Assessment (1999)An Analysis of Information Content in Television Advertising (1977)Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads (2002)WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET? (2004)Stay Away From Me (2012)Construct validity in psychological tests. (1955)Handbook of Industrial and Organizational Psychology. (1977)Review of Psychometric theory (2nd ed.). (1979)A Brief Tutorial on the Development of Measures for Use in Survey Questionnaires (1998)Construct Measurement and Validation Procedures in MIS and Behavioral Research: Integrating New and Existing Techniques1 (2011)Differences Between Tight and Loose Cultures: A 33-Nation Study (2011)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)Advertising Value and Advertising on the Web (1996)Friends, Fans, and Followers: Do Ads Work on Social Networks? 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References

  • 1995A Review of Scale Development Practices in the Study of Organizations3,192 cited
  • 2002Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications620 cited
  • 1997Predictors of Advertising Avoidance in Print and Broadcast Media561 cited
  • 2001Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes548 cited
  • 1998Public Attitudes Toward Advertising: More Favorable Than You Might Think543 cited
  • 2000Advertising Attitudes and Advertising Effectiveness471 cited
  • 1997Advertising communications & promotion management429 cited
  • 1994Public Assessment of TV Advertising: Faint Praise and Harsh Criticism286 cited
  • 1996The infomercial shopper272 cited
  • 1993Advertising Effects and Effectiveness198 cited
  • 1992Functional and Belief Dimensions of Attitudes to Television Advertising: Implications for Copytesting184 cited
  • 1990Multiproduct Advertising Budgeting114 cited
  • 1999Design and Validation of an Instrument for Measuring Advertising Effectiveness in the Printed Media93 cited
  • 1999Sales Response to Outdoor Advertising82 cited
  • 1994Improving the Effectiveness of Outdoor Advertising: Lessons from a Study of 282 Campaigns

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75 cited
  • 2002Beyond Effective Frequency Evaluating media schedules using frequency value planning55 cited
  • Cited by

    • 2022Out-of-Home Advertising: A Systematic Review and Research Agenda28 cited
    • 2010In-Store Video Advertising Effectiveness27 cited
    • 2013A classification framework for out-of-home advertising media in South Africa16 cited