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Evaluating Different Bases for Market Segmentation
11 references·4 citing·41 second hop
Evaluating Different Bases for Market Segmentation (2001)Evaluating Different Bases for Market Seg…Hospitality and Travel Marketing (2022)Hospitality and Travel Market…Perceptual Dififerences Among Visitor Groups to Wineries (1997)Perceptual Dififerences Among…Segmenting the international travel market by activity (1992)Segmenting the international …Segmenting Customers in Mature Industrial Markets (1992)Segmenting Customers in Matur…Classifying Tourists into Market Segments (1992)Classifying Tourists into Mar…A Benefit-based Segmentation of a Nonresident Summer Travel Market (1992)A Benefit-based Segmentation …Hospitality and travel marketing (1990)Hospitality and travel market…Consumer research on tourism mental and behavioral constructs (1986)Consumer research on tourism …Motivations for Leisure (1980)Motivations for LeisurePersonality, Outdoor Recreation, and Expected Consequences (1977)Personality, Outdoor Recreati…The Grand Tour (1969)The Grand TourHeterogeneity of residents' dilemmas in supporting sustainable heritage development: An integrated segmentation approach (2021)Heterogeneity of residents' d…Cafeteria Use by Students and Effect of Selection Attributes on Satisfaction (2019)Cafeteria Use by Students and…Segmentation Bases in the Mobile Services Market: Attitudes In, Demographics Out (2012)Segmentation Bases in the Mob…Destination Segmentation: A Recommended Two-Step Approach (2009)Destination Segmentation: A R…Benefit Segmentation: A Decision-Oriented Research Tool (1968)Economics of Outdoor Recreation. (1969)Principles of Marketing (1972)Segmenting Tourism in Rural Areas: The Case of North and Central Portugal (1999)Travel motivations as souvenir purchase indicators (2005)Modeling Iso-Ahola’s Motivation Theory in the Tourism Context (2006)The Under-50 and Over-50 Travelers: A Profile of Similarities and Differences (1982)Market Segmentation, Product Differentiation, and Marketing Strategy (1987)Application of destination choice model: Factors influencing domestic tourists destination choice among residents of Nairobi, Kenya (2012)The Internet Impact on Travel Purchases: Insights from Portugal (2015)Case Study Research: Design and Methods (1984)Qualitative evaluation and research methods (1990)Strategic management a stakeholder approach (2010)Marketing management: analysis. planning. implementation and control (2000)Who is the wine tourist? (2002)Critical success factors for wine tourism regions: a demand analysis (2004)Planning a wine tourism vacation? Factors that help to predict tourist behavioural intentions (2007)Diffusion of Innovations (1963)An Updated Model of Travel and Tourism Purchase-Consumption Systems (2001)Travelers’ Prior Knowledge and its Impact on their Information Search Behavior (2004)Agreement and disagreement in family vacation decision-making (2008)Diffusion of Innovations 1 (2019)Situationism in psychology: An analysis and a critique. (1973)Beyond boredom and anxiety (1975)Sociology and Social Research (1981)Anthropology of Tourism: Forging New Ground for Ecotourism and Other Alternatives (2001)Exploration Versus Acquisition: A Comparison of First-Time and Repeat Visitors (2004)Handbook of Tourism and Quality-of-Life Research (2012)Power-Dependence Relations (1962)The diffusion of innovations (1983)Business Marketing Comes of Age: A Comprehensive Review of the Literature (2000)Do relationship portfolios and networks provide the key to successful relationship management? (2002)Dynamic Targeted Pricing in B2B Relationships (2014)The impact of demand fluctuation on the quality of service: a tourism industry example (2000)Determinants of length of stay: A practical use of survival analysis (2006)The influence of distance and prices on the choice of tourist destinations: The moderating role of motivations (2006)MARKET SEGMENTATION (2005)Two Advanced Models of the Function of MRT Public Transportation in Taipei (2021)Positioning: The Example of the Lower Rio Grande Valley in the Winter Long Stay Destination Market (1992)Using the Internet as a Pleasure Travel Planning Tool: an Examination of the Sociodemographic and Behavioral Characteristics Among Internet Users and Nonusers (1998)Testing theory of planned versus realized tourism behavior (2005)
this work references cited by second hop

References

  • 2022Hospitality and Travel Marketing421 cited
  • 1992A Benefit-based Segmentation of a Nonresident Summer Travel Market281 cited
  • 1980Motivations for Leisure263 cited
  • 1997Perceptual Dififerences Among Visitor Groups to Wineries215 cited
  • 1990Hospitality and travel marketing172 cited
  • 1986Consumer research on tourism mental and behavioral constructs168 cited
  • 1992Segmenting the international travel market by activity127 cited
  • 1992Classifying Tourists into Market Segments123 cited
  • 1992Segmenting Customers in Mature Industrial Markets119 cited
  • 1977Personality, Outdoor Recreation, and Expected Consequences109 cited
  • 1969The Grand Tour60 cited

Cited by

  • 2009Destination Segmentation: A Recommended Two-Step Approach114 cited
  • 2019Cafeteria Use by Students and Effect of Selection Attributes on Satisfaction10 cited
  • 2012Segmentation Bases in the Mobile Services Market: Attitudes In, Demographics Out9 cited
  • 2021Heterogeneity of residents' dilemmas in supporting sustainable heritage development: An integrated segmentation approach9 cited

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