References

• 1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
• 1979A Conceptual Framework for the Design of Organizational Control Mechanisms3,692 cited
• 1992The Changing Role of Marketing in the Corporation2,773 cited
• 1986The new new product development game1,619 cited
• 1988Rasch Models for Measurement1,345 cited
• 1987New Products: What Separates Winners from Losers?1,313 cited
• 1990Competing Against Time1,272 cited
• 1980Design and marketing of new products1,131 cited
• 1979The Dimensions of Industrial New Product Success and Failure1,122 cited
• 1986An Investigation into the New Product Process: Steps, Deficiencies, and Impact1,034 cited
• 1991Developing products in half the time914 cited
• 1991The Impact of Product Innovativeness on Performance820 cited
• 1989Project Scope and Project Performance: The Effect of Parts Strategy and Supplier Involvement on Product Development817 cited
• 1988Toward a Theory of Marketing Control: Environmental Context, Control Types, and Consequences764 cited
• 1985The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis735 cited