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Brand and Branding

8 references·5 citing·42 second hop

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References

2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
2006Brands and Branding: Research Findings and Future Priorities2,326 cited
2004Brand Credibility, Brand Consideration, and Choice1,354 cited
2013Designing brand identity: an essential guide for the whole branding team336 cited
2010The Long-Term Effect of Marketing Strategy on Brand Sales310 cited
2008Brand Portfolio Strategy and Firm Performance267 cited
2009Marketing Communications: Interactivity, Communities and Content172 cited
2009Marketing Communications: A Brand Narrative Approach156 cited

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2019Factors Affecting Brand and Student Decision Buying Fresh Milk: A Case Study in Ho Chi Minh City, Vietnam17 cited
2024On the concept of the regional religious brand: The veneration and pilgrimage of Saint John Vladimir and new pathways for religious tourism5 cited
2020Do you speak Generation Z? A qualitative study on how the youngest generation is contextualized in modern mediated society through business perspective.0 cited

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