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Marketing theory in the next millennium · Study

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ArticleMarketing theory in the next millennium

Ian Wilkinson2002

Article2002

Marketing theory in the next millennium

Ian Wilkinson · Louise C. Young

17 citations·0/0 files stored·Journal of Business Research

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Marketing and Advertising Strategies Digital Marketing and Social Media Business Strategies and Innovation

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References

1994Dyadic Business Relationships within a Business Network Context 1982International Marketing and Purchasing of Industrial Goods: An Interaction Approach 1996Continuity and Change in Theories of Organizational Action 1986How Do Companies Interact 2001A History of Network and Channels Thinking in Marketing in the 20Th Century 1995Research traditions in marketing

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2012Model of Marketing Communications Effectiveness in the Business-to-Business Markets

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Year2002

Typearticle

Published2002-02-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations17

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ShelfMarketing and Advertising Strategies

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doi10.1016/s0148-2963(00)00142-9

openalex_workW1504434372

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