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Marketing theory in the next millennium

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References

1994Dyadic Business Relationships within a Business Network Context2,371 cited
1982International Marketing and Purchasing of Industrial Goods: An Interaction Approach1,943 cited
1996Continuity and Change in Theories of Organizational Action367 cited
1986How Do Companies Interact312 cited
2001A History of Network and Channels Thinking in Marketing in the 20Th Century157 cited
1995Research traditions in marketing90 cited

Cited by

2006Marketing action in networks31 cited
2012Model of Marketing Communications Effectiveness in the Business-to-Business Markets17 cited

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