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Marketing Briefs: A Revision and Study Guide
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Marketing Briefs: A Revision and Study Guide (2012)Marketing Briefs: A Revision and Study Gu…The massification of higher education in the UK: Aspects of service quality (2015)The massification of higher e…The Marketing Philosophy and Challenges for the New Millennium (2010)The Marketing Philosophy and …Principles of Marketing (1972)The Effect of a Market Orientation on Business Profitability (1990)The marketing book (2003)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Services Marketing: Integrating Customer Focus Across the Firm (1996)‘Block teaching’ – exploring lecturers’ perceptions of intensive modes of delivery in the context of undergraduate education (2019)The effect of service quality on behavioural intention: the mediating role of student satisfaction and switching barriers in private universities (2021)Innovative Strategies for Fostering Student Engagement and Collaborative Learning among Extended Curriculum Programme Students (2023)
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  • 2015The massification of higher education in the UK: Aspects of service quality91 cited
  • 2010The Marketing Philosophy and Challenges for the New Millennium15 cited

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