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• 2005The state of interactive marketing in seven countries: Interactive marketing comes of age145 cited
• 2010Perceived intrusiveness in digital advertising: strategic marketing implications142 cited
• 2006The multi-channel challenge: A dynamic capability approach132 cited
• 2021A conceptual framework of the antecedents of customer journey satisfaction in omnichannel retailing107 cited
• 2012Exploring consumer value of multi‐channel shopping: a perspective of means‐end theory90 cited
• 2016CHANNEL INTEGRATION TOWARDS OMNICHANNEL MANAGEMENT: A LITERATURE REVIEW88 cited
• 2004In search of the Internet‐banking customer86 cited
• 2015Typologies and touchpoints: designing multi-channel digital strategies84 cited
• 2007Determinants of the variety of routes to market84 cited
• 2018Using Kano model to differentiate between future vehicle-driving services71 cited
• 2011You do the service but they take the order68 cited
• 2008Examining “peer‐to‐peer” (P2P) systems as consumer‐to‐consumer (C2C) exchange64 cited
• 2009Age associated changes in older consumers retail behaviour62 cited
• 2007Exploring Consumer Resale Behavior in C2C Online Auctions: Taxonomy and Influences on Consumer Decisions